October 24, 2004

LEW LARA, BRASIL:"Nova Cervejaria Schincariol no Rio"

LOWE SSPM: "Colpatria Insurance"



Por vezes os seguros não servem apenas para nos proteger das contigências da vida ...
TREND SPOTTING: "Adidas winter leather-parka"

Hanon-Shop.com
TRACEY EMIN: "MONEY" | "HELTER SKELTER"



FOOD FOR THOUGHT:
"Price is what you pay. Value is what you get". - Warren Buffett

"The more crap you believe, the better off you are." - Charles Bukowski

October 23, 2004

CAMPBELL DOYLE DYE: "PORSCHE"

A ASCENSÃO DAS AGÊNCIAS INDEPENDENTES

"All over London, independent agencies are thriving. They have persuaded an increasing number of clients to leave the mammoth agencies."

"Fallon London, Miles Calcraft Briginshaw Duffy, BBH and Mother are among the most productive independent (or partially independent) agencies in the survey. At Fallon, gross income was up 59pc to £10.8m. MCBD was up 31pc to £5.5m. BBH, based on 2002 figures, was up over 7pc to £35.2m and Mother, also using 2002 figures, was up 38pc to £7.6m."

[in Telegraph UK | via Cup of Java]


"KRAMER DEIXA KESSELS"

"In January, Johan Kramer is leaving KesselsKramer -- the Amsterdam agency he co-founded with Erik Kessels in 1996 -- to focus exclusively on directing."
BENETTON: "JAMES"



A Benetton lançou uma nova campanha publicitária intitulada «James and the Other Apes».

O nome James vem de James Mollison, o fotógrafo que tirou cerca de 50 fotografias de chimpanzés, gorilas, orangotangos e bonobos órfãos e confiscados ao comércio ilegal de animais, para a Fabrica, o centro de investigação e comunicação da marca.

O projecto foi apresentado no dia 7 deste mês no Museu de História Natural, em Londres, onde decorrerá uma exposição com o trabalho de James Mollison entre Maio e Setembro de 2005.
leftAGORA ESTOU A CORAR ...

"The hidden persuader - Short razor sharp post from Portugal. On our RSS list ever since they referenced PSFK in a post. We love **** ****ing."

[in PSFK blogs review]

October 20, 2004

START, MUNICH: "REAL BIG BURGERS"

October 16, 2004

iPOD: MARKETING DE GUERRILHA?



Depois de queimado ... ainda toca.

[In "Burnt iPod"]
A VIRGIN TAMBÉM TEM UM BLOG ...

"QUANDO O ANÚNCIO É MAIS FALADO QUE A MARCA ANUNCIADA"


"What good is the fame that comes from people talking about your advertising if it isn't accompanied by the fortune that comes from people talking about your brand?"

- Richard Huntignton | Artigo de opinião publicado no FT Creative e no Account Planning Group.



October 15, 2004

O FUTURO DA PUBLICIDADE ... OUTRA VEZ?



Excelente artigo\entrevista com David Lubars, novo DC da BBDO NY publicado pela NY Metro.
O Alex Bugosky da CP+B aparece igualmente citado no mesmo artigo.

Seguem algumas citações:

"ad agencies are currently overwhelmed with the suspicion that the language of contemporary ads, the catchy tagline, the celebrity put in a funny situation, the twist ending, even the TV commercial itself doesn't work like it used to."

"How am I supposed to communicate with someone who is used to writing 'I wnt2cu' - asks noted adman Jerry Della"

"BBDO, on the other hand, looks, as Gerry Graf puts it, like an insurance company."

PSFK dixit:
"David Lubars now Creative Director at BBDO describes key issues that advertising will have to address to overcome the future."


'Shilling'
: The habit for advertising to be untrue, hackneyed, unconvincing, obvious.

'Consumer attentions': No one watches the telly but 11 million watch subservient chicken. Why? How?

'Sophistication': Customers want truth not bullshit.

'Creating lifelong partnerships': You get married and make promises to each other.
UM ADEUS A UM FILÓSOFO "DESCONSTRUTIVO"

October 12, 2004

MCBD london:"Thorntons Truffles"

October 05, 2004

SELFRIDGES: "Aquela marca"



De acordo com a mais recente publicação "Cool Brandleaders" da entidade Superbrands, o famoso armazém londrino Selfridges foi considerado como a marca mais "cool" do Reino Unido.

[Links: Campaign | Scotsman ]


Excerto da votação por produto/serviço:
COOL FASHION: Diesel 36% | Agent Provocateur 24% | Chanel 15% | Puma 8%
COOL DRINKS: Stella Artois 19% | Stolichnaya vodka 18% | Guinness 17% | Budweiser Budvar 15%
COOL TECHNOLOGY: Bose 28% | Nokia 22% | Denon 12% | Sony Ericsson 11%

October 02, 2004

CAMPER: Por falar em "extensões de marca" ...

Quando uma marca de sapatos cool cria um novo conceito numa outra categoria:

"Europe's craziest company (Camper) has just opened the world's weirdest restaurant. But being completely cuckoo is still second-placed to making lots of money."

[In European Business ]
TENDÊNCIA: "O mercado dos leilões e pechinchas online"

"Why are we so addicted to bidding for second-hand goods?"
[in The Observer Magazine ]

October 01, 2004

MCCANN, SINGAPORE: "Zippo Windproof Lighters"

boymeetsgirl S&J: Total




"Fred & Farid" a conhecida dupla francesa com 6 Leões conquistados em Cannes e passagens por variadíssimas agências (Euro RCG, Publicis, CLM/BBDO, TBWA, BBH e Goodby Silverstein) deu uma interessante e recente entrevista à Lürzer's Archive.

Fica este pequeno excerto:

Archive: "What irritates you most about advertising agencies?"
Fred & farid: "The planners. So theoretical, so intellectual, so political. So useless most of the time."


Nota: Uma pequena curiosidade, o Fred começou a trabalhar como planner e o Farid como account.
SITE DA SEMANA: "Clandestina: artistas en conflicto"