January 30, 2006


"Food for thought"


"Brands fail for many reasons - bad products, bad research, bad pricing, bad distribution, bad advertising, bad strategy and bad luck. But increasingly, brands also fail when they don't adjust to market changes and quickly become less relevant."
- Kenneth Roman, ex-CEO O&M

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posted by hidden persuader at 30.1.06 4 comments


"Amnesty teleshop"



[Clique para ver o filme]

Agência: Mother, London

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posted by hidden persuader at 30.1.06 2 comments

January 26, 2006


Beechams: "Ice hole"



[Clique para ver o filme]

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posted by hidden persuader at 26.1.06 1 comments


"Stop'n'Grow"





"Stop'n'Grow" (produto para quem rói as unhas)
Agência: Jung von Matt, Berlin

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posted by hidden persuader at 26.1.06 2 comments


Bowling de "guerrilha"







Campanha "Overpoort Bowl":
Capacetes, melões, sinais de trânsito ... Objectos de rua que criativamente passassem a associação de uma bola de bowling, despertassem o interesse pelo jogo e promovessem a nova pista de bowling na cidade Belga de Ghent onde a prática deste desporto está a sofrer um boom.

Agência: Duval Guillaume

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posted by hidden persuader at 26.1.06 1 comments


"BP change"



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posted by hidden persuader at 26.1.06 0 comments


CLM BBDO: Wrigley's



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posted by hidden persuader at 26.1.06 0 comments

January 24, 2006


Notas aleatórias de um planner




"Esboços, rascunhos e notas aleatórias de um planner no seu Moleskine."

Vou começar a partilhar convosco os pensamentos, as coisas mais "estranhas" e aleatórias que habitam nas páginas do meu bloco de notas pessoal (ferramenta de trabalho inseparável).

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posted by hidden persuader at 24.1.06 5 comments

January 20, 2006


O último dos "itos"



[Clique para aumentar]

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posted by hidden persuader at 20.1.06 2 comments


Ruminações


O papel de um account: Entender o cliente.
O papel de um planner: Entender o consumidor.
O papel do criativo: Entender os dois.

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posted by hidden persuader at 20.1.06 5 comments


"Lucky shirt"



[Clique na imagem para ver o filme]

Título: "Dirty Shirt"
Cliente: Hockey Canada
Agência: DDB Canadá, Toronto

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posted by hidden persuader at 20.1.06 1 comments


"Talk about sex"



LDV Red Cell, "Sexual health info"

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posted by hidden persuader at 20.1.06 1 comments

January 18, 2006


"Food for thought"


"In sectors such as banking, telecommunications, and technology, almost two-thirds of the organic growth of listed Western companies can be attributed to being in the right markets and geographies. Companies that ride the currents succeed; those that swim against them usually struggle."

- Davis and Stephenson, The McKinsey Quarterly, Jan. 2006

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posted by hidden persuader at 18.1.06 0 comments

January 13, 2006


Este Sábado ...



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posted by hidden persuader at 13.1.06 0 comments

January 11, 2006


Foto do dia



[Tirada pela minha amiga Cláudia no aeroporto de Amesterdão]

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posted by hidden persuader at 11.1.06 2 comments


IKEA: "It's not a mistake"




Title: "It's Not A Mistake"
Client: Ikea, Canada
Agency: ZiG, Toronto
Creative Directors: Elspeth Lynn, Lorraine Tao
Art Director: Allan Mah
Copywriter: Andrew Bradley
Agency Producer: Janet Woods
Director: Mark Gilbert
Production Company: Reginald Pike, Toronto

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posted by hidden persuader at 11.1.06 2 comments


"Pasto de ruminação"


"Your time is limited, so don't waste it living someone else's life (...) Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."
- Steve Jobs, CEO Apple

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posted by hidden persuader at 11.1.06 3 comments

January 04, 2006


Starbucks de "guerrilha"




Visto em NY este Natal; os traseuntes gritavam ao condutor de que este se tinha esquecido do seu Starbucks em cima do carro, ao que este respondia: "Happy Holiday's from Starbucks!"

Simples e eficaz.

[Via: Marketing Alternatif]

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posted by hidden persuader at 4.1.06 2 comments