Volkswagen/Agence V

[Clique na imagem para ver o filme]

"Wedding"

Porque os criativos não sabem fazer apenas publicidade.
Um cartoon do Zeca da JWT (art director) para revista Just Leader (do Fredy Vinagre, ex-Meios & Publicidade).

Amesterdão: Paisagem urbana

L'Oreal vai às compras

A Body Shop foi comprada pela L'Oreal. Até aqui nada de novo ... a não ser no "discurso dissonante" da fundadora da primeira:

"The language of business is not the language of the soul or the language of humanity. It's a language of indifference; it's a language of separation, of secrecy, of hierarchy."
-- Dame Anita Roddick, founder, The Body Shop

"When we've got the biggest cosmetics company in the world saying 'Teach us about family farmers, teach us about women's co-operatives', then we are very happy."
-- Anita Roddick (há cerca de 2 semanas atrás)

Fechado ...

Fechado para férias. Inglaterra e Holanda nos próximos 12 dias.

Previsões 2006

1. Nanotechnology will be used for everything from monitoring the health of soldiers in the battlefield to transforming waste into edible material.

2. U.S. public education will face an uphill battle for survival.

3. Wind and tidal power will grow considerably in the next five years.

4. More doctors and hospitals will use wireless technologies such as wearable computers and mattresses embedded with sensors to help care for patients.

5. Digital electronic assistant programs will surf the Net on our behalf and enable us to amass entire digital libraries on a given subject by doing nothing more than setting a few key search guidelines.

6. More people will be affected by Alzheimer?s disease.

7. Death by global warming.

8. Science in Latin America will rise considerably.

9. Look out for a job boom in solar industries, with some 42,000 new U.S. jobs by 2015.

10. The open-source phenomenon will transform employment as radically as blogging has changed the fields of media and journalism.

[Via: World Future Society]

Stori: "Clothes with a twist"

Cliente: Stori
Agência: 1pointsize

"Renting makes many faces sad"

Cliente: Landlorc Inc. (agência imobiliária)
Agência: Gavrila & Asociatii, Roménia

Fumar mata ... os outros

Agência: Soria&Grey, Slovakia

[Via: AdArena]

"Bubblicious"

Agência: Duval Guillaume, Brussels

Funciona melhor que gelo!

Nova campanha de lançamento Adidas ClimaCool
[TBWA\CHIAT\DAY, San Francisco]

Velhinha sobe ao Everest

"85 year old lady wants to climb Mount Everest - together with her dachshund! This story made worldwide headlines in newspapers, magazines, forums, internet newsportals and on the radio. 85 year old Mary Woodbridge from Britain announced the ascent of the world's highest mountain on her website www.mary-woodbridge.co.uk which included homemade, funny training videos of her and her little dog Daisy."

[Mais um viral ... via Spillmann/Felser/Leo Burnett, Zurich]

"Food for thought"

"You can have innovation without branding, but you can't have branding without innovation."
- Sir Martin Sorrell

"Irresistibly yummy"

Agência: 1pointsize
Cliente: Restaurante Eatalica

"Maximum load capacity"

Agência: FCB, S.Paulo
Cliente: Fiat Ducato