December 29, 2007
"Food for thought"
"The consumer actually wants to buy health and beauty while remaining on the sofa: our lifestyle is less active than it has ever been."-- Alex Renton, The Observer Food Monthly
December 20, 2007
"Food for thought"
"All creative people need something to rebel against, it's what gives their lives excitement, and it's creative people who make the client's lives exciting."-- Mr. Paul Arden
Bauer 1994
Como seria se o Jack Bauer tentasse salvar (uma vez mais) o mundo com a tecnologia de há 13 anos atrás?
[Via: Zand Land]
December 19, 2007
"Christmas Belles"
Não tem Pais Natal, nem árvores, nem estrelas ou renas.
Mas tem o espírito de festa, muito glamour made in the 50's, uma Twiggy e um Antonio Banderas.
Cliente: M&S
Agência: Rainey Kelly Campbell Roalfe/Y&R
December 12, 2007
"Food for thought"
"The options for how a brand can communicate are so many that you need someone to make sense of it all. That’s the preserve of the planning department — to guide us through a complicated world and do things with a proper sense of ‘why’ rather than just to be trendy and new."
- Guy Murphy, JWT’s global planning director in The Economic Times
"University slogans"
"Impactful or not, does a college really need a motto? Quick: What's the slogan of your alma mater? An extremely informal and decidedly unscientific survey indicates that many people don't know."[Fonte: "Your (Lame) Slogan Here"]
December 11, 2007
December 10, 2007
Tribos móveis virtuais
O conceito dos operadores móveis virtuais parece estar a pegar. Depois dos pioneiros Uzo e Rede 4 (empresas parte de outros operadores) e do recente Phone-ix (CTT), tudo leva a indicar que vamos assistir a um boom deste tipo de oferta. Oferta essa que se irá tornar cada vez mais fragmentada e segmentada.
No Reino Unido a cadeia de supermercados Tesco já tem há alguns anos o seu "Tesco Mobile" ao dispor dos seus clientes. Em Portugal parece que a Auchan, o Automóvel Clube de Portugal, o El Corte Ingles e a Media Capital estão interessados em criar as suas próprias marcas de telecomunicações móveis virtuais.
E para quando um operador móvel virtual do Benfica? O que aconteria aos "6 milhões" de adeptos-clientes que se encontram espalhados pelas outras redes (TMN, Optimus, Vodafone)? Era curioso ver, não era?
December 09, 2007
December 07, 2007
December 05, 2007
December 04, 2007
"Authenticity over Exaggeration"
"In today's media-rich world, traditional advertising models are breaking down. Now, the consumer runs the show.
Successful advertising campaigns today are self-parodying and spark discussions rather than blatantly sell products."
[Fonte: "Authenticity over Exaggeration: The New Rule in Advertising", Harvard Working Knowledge]
December 03, 2007
"Food for thought"
"It's hard being a booze brand these days. Time was when you could pack your ads with glitz and glamour, a bit of sexual tension and sell your brand on the back of a promise of a good time."-- Claire Beale, Editor of Campaign Magazine
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