Cliente: Aquafresh Flex Direct Toothbrush
Agência: Grey, Hong-Kong
October 29, 2008
October 26, 2008
Uma nova teoria
Depois da famosa "teoria McDonald's" proposta por Thomas L. Friedman, na qual dois países com relações comerciais e restaurantes McDonald's terão menor probabilidade de entrar em guerra um com o outro (uma espécie de Pax Burger), eis que nos chega a teoria de relações internacionais do Starbucks:
"The higher the concentration of expensive, nautically themed, faux-Italian-branded Frappuccino joints in a country's financial capital, the more likely the country is to have suffered catastrophic financial losses."
October 23, 2008
October 21, 2008
"Food for thought"
"We work in an area burdened by jargon and complexity, but the best marketing strategies are defined in simple terms. If something is too complicated, then it’s time to start again."-- Andrew McGuiness, BMB
October 20, 2008
October 17, 2008
October 14, 2008
October 13, 2008
October 10, 2008
October 09, 2008
"Food for thought"
"People who despise consumerism and advertising are usually just as guilty (possibly far more so) of seeking status through Veblen effects. The Guardian-reader who shops organically and holidays in Macchu Picchu is far more guilty of displaying rarity-snobbery than a Sun reader who goes to Burger King and Benidorm."You got to love Rory Sutherland!
Great thesis. The only problem is that when the majority of the brands act as social levelers you will end up creating an anonymous and homogenized class of consumers.
That's why you have people trading up more often (the majority of the masses saving 3 month salary to buy a shirt from Prada) rather than trading down (the affluents eating McDonald's and flying EasyJet, for example).
October 08, 2008
"Think. Again."
\\\\\\\\\\\\\\\\\ The Atlantic Monthly //////////////////
"The Atlantic was born out of questioning. To not question the world around you is to choose to live in the dark. That's why we turned these Atlantic questions in neon questions, we took their questions out of the magazine into the street and this is how people responded."
-- José Ricardo Cabaço, Euro RSCG North American CCO
[Via: Creativity Online]
October 02, 2008
"Food for thought"
"Campbell's Soup has introduced chicken noodle soup with "25% less sodium." What does that say about Campbell's regular chicken noodle soup? That it has too much sodium? Then there's Campbell's Healthy Request line of soups. What does that say about Campbell's regular soups? That they're unhealthy? Then there's Campbell's Chunky soups. What does that say about Campbell's regular soups? That they're thin and watery?" -- Al Ries in Ad Age
Compre o que é nosso
Johnny Rotten dos Sex Pistols gosta de manteiga caseira "made in UK" barrada na sua torrada diária.
Cliente: Country Life
Agência: Grey, London
October 01, 2008
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