November 26, 2008


"JUST DO IT"











------------------------ > [Nike SS09] < ------------------------

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posted by hidden persuader at 26.11.08 0 comments

November 21, 2008


"ATM receipts"




Cliente: HSBC
Agência: JWT Sydney

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posted by hidden persuader at 21.11.08 0 comments

November 17, 2008


"Napkins"







Quem disse que os anúncios DIY criados pelo próprio consumidor não têm piada?

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posted by hidden persuader at 17.11.08 0 comments

November 12, 2008


"Real Life Adventures"




Real Life Adventures by Gary Wise and Lance Aldrich

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posted by hidden persuader at 12.11.08 0 comments


"Upscalling"




Cliente: Toshiba
Agência: Grey, London

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posted by hidden persuader at 12.11.08 0 comments

November 11, 2008


"Food for thought"


"Creativity is the ultimate source of all forms of power and freedom."
-- George Gilder

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posted by hidden persuader at 11.11.08 0 comments


Um aforismo por dia




Eu sempre tive uma particular admiração e carinho pela St. Lukes (desde os tempos do Andy Law e do Jonh Grant).

"Daily Aphorism" é um dos seus recentes projectos online.

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posted by hidden persuader at 11.11.08 0 comments


"Policeman"




Cliente: HSBC
Agência: JWT

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posted by hidden persuader at 11.11.08 0 comments

November 06, 2008


iPopcorn



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posted by hidden persuader at 6.11.08 1 comments


Companhias 2.0



--------------------------------------------------------- Foto via Flickr]

"Are organisations prepared for the millennial consumer?"

[Fonte: Economist Intelligence Unit]

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posted by hidden persuader at 6.11.08 0 comments


"Guitar strap"



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posted by hidden persuader at 6.11.08 0 comments


Facebook "Big Boss"



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posted by hidden persuader at 6.11.08 0 comments

November 04, 2008


Um Brief ... deve ser "brief"


A brief can sometimes be a mind dump from the account group.
The things the client wants to highlight.
The things the client doesn’t want highlighted, but wants mentioned.
The new direction the advertising must take.
The nod in the direction of the old advertising.
Pretty soon, you’ve got so much information your head is swimming.
The job looks insurmountable, your energy is sapping away.

(...)

Remember a brief is supposed to be just that.

Brief.



by Dave Trott

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posted by hidden persuader at 4.11.08 0 comments