Luxury brands

"A leading luxury brand understands that it is an icon. It stands beyond its competitors and transcends categories by creating a clear space around itself that makes substitution an unacceptable compromise."

[Via: Interbrand "2008 Leading Luxury Brands"]

Young Adults Revealed

"The St Luke's Xmas card"

----------- > "Global snow ball fight"

"I Can Do Anything"

Cliente: Apple
Agência: TBWA\Media Arts Lab

Waitrose Christmas

Cliente: Waitrose
Agência: Miles Calcraft Briginshaw Duffy

Tesco Christmas

Cliente: Tesco
Agência: Red Brick Road

"The Rise of the Journo-Gurus"

"Businessmen used to get their big ideas from management gurus; now they turn to journalists like Malcolm Gladwell and Thomas Friedman."

"Food for thought"

"The abiliy to distil complex business propositions and product benefits into a simple, singular thought provides a genuine competitive advantage during troubled and bewildering times. People will inevitably look to brands to act as a kind of filter or navigation tool, so now is the time to commit to marketing ideas that genuinely connec and spark enduring conversations"
-- Paul Kemp-Robertson, Contagious Magazine

"Real Life Adventures"

Real Life Adventures by Gary Wise and Lance Aldrich

Verdade!

[Via: ffffound]

Happy Christmas by AKQA

Como matar uma ideia

Cliente: Showoff
Agência: Fuel, Lisboa

Store +

"Mude os presentes para mudar o Mundo."

Cliente: Cruz Vermelha
Agência: Leo Burnett, Lisboa

"The bailout"

[Via: Boing Boing]

"Top 15 Gen Y sites"

[Fonte: The Outlaw]

Agências e blogs

Para quem não conhece, aqui fica o blog da Leo Lisboa e o novíssimo blog da Y&R Portugal. Para seguir e guardar nos "favoritos".

"Food for thought"

"Do we really believe the true visionairies of the world ... the Steve Jobs (Apple) ... the Phil Knights (Nike) .. the Howard Schultzs (Starbucks) ... seat around waiting for the research groups to tell them what they should do?"
-- David Jones, Global CEO Euro RSCG, IDEA Conference 2006