"A leading luxury brand understands that it is an icon. It stands beyond its competitors and transcends categories by creating a clear space around itself that makes substitution an unacceptable compromise."
"The abiliy to distil complex business propositions and product benefits into a simple, singular thought provides a genuine competitive advantage during troubled and bewildering times. People will inevitably look to brands to act as a kind of filter or navigation tool, so now is the time to commit to marketing ideas that genuinely connec and spark enduring conversations" -- Paul Kemp-Robertson, Contagious Magazine
"Do we really believe the true visionairies of the world ... the Steve Jobs (Apple) ... the Phil Knights (Nike) .. the Howard Schultzs (Starbucks) ... seat around waiting for the research groups to tell them what they should do?" -- David Jones, Global CEO Euro RSCG, IDEA Conference 2006