"Padrasto"

Cliente: TIM
Agência: McCann Brasil

"Anytime. Anywhere"

Cliente: Huggies
Agência: Ogilvy S.Paulo

[Nota: fotografias reais de bébés encontradas no Flickr]

"Perception"

Perception

View more presentations from Jordan Julien.

Interessante!

[Via: Naked Tokyo]

Técnicas de persuasão

Há que admirar as "técnicas" destes Senhores ...

"The art of selling an expensive watch" - The Wall Street Journal

"Food for thought"

"Marketing historically has been obsessed with the concept of positioning – how you are different to your competitors in your category. Increasingly, great brands are realizing that people don’t see categories and don’t obsess about them. What actually matters is having a point of view on the world, a cultural mission to ask people to rally around."
-- Gareth Kay, Modernista!

"Real Life Adventures"

Real Life Adventures by Gary Wise and Lance Aldrich

"Bank on substance"

Cliente: Barclays
Agência: Venables & Partners

"Food for thought"

"There are no bad cars built, milk is milk and laptops are laptops. They're all pretty much parity products now and I think companies are going to have to connect with consumers in a greater way than simply with their products. Emotionally and culturally they're going to need to be more significant."
-- Gary Koepke, Modernista (in Shots)

"Positive thinking"

Cliente: Volkswagen Passat
Agência: DDB, London

"Red Wires"

Cliente: Economist
Agência: Abbot Mead Vickers BBDO