August 20, 2009

"Food for thought"

"We don't do advertising any more. We just do cool stuff. It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people's lives and digital allows us to do that (...) Now it's all about deciding what you want to say and how you're going to say it. There are going to be times when a TV ad is the right way to go, but that's the exception rather than the rule."
-- Simon Pestridge, Nike's UK marketing director

"Red Bull naughtiness"



Via

"Real Life Adventures"



Real Life Adventures by Gary Wise and Lance Aldrich

August 19, 2009

"Food for thought"

"The way the world is heading is voluntary engagement. The work has to be a magnet."
-- David Lubars, BBDO North America

"Révolutionnaire!"



Um clássico do Monsieur Jacques Séguela (1986).

"Skimming"



Cliente: Panasonic Lumix
Agência: The Campaign Palace, Sydney

August 14, 2009

"Food for thought"

"Marketing language is very much like the language of astrology, very convincing if you believe in all that shit. But it makes you sound like a bullshiter to anybody in the outside."
-- Rory Sutherland, Ogilvy UK

August 07, 2009

"As good as home"



Cliente: SAS
Agência: Wibroe Duckert & Partners

August 04, 2009

"Be more pure"



Agência: McCann Erickson Worldwide
Cliente: Pure Organic

Volkswagen Scirocco



Jeremy Clarkson e porque é que os experts em carros deveriam deixar as agências fazer os anúncios ...

"Food for thought"

"The fast own the future, as George Orwell didn't say." -- Trevor Beattie

"Business card 3D"

AR Business Card from James Alliban on Vimeo.