Neurosonics Audiomedical Labs Inc. from Chris Cairns on Vimeo.
Via: Computerlove
"We don't do advertising any more. We just do cool stuff. It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people's lives and digital allows us to do that (...) Now it's all about deciding what you want to say and how you're going to say it. There are going to be times when a TV ad is the right way to go, but that's the exception rather than the rule."
"The way the world is heading is voluntary engagement. The work has to be a magnet."
"Marketing language is very much like the language of astrology, very convincing if you believe in all that shit. But it makes you sound like a bullshiter to anybody in the outside." White Box from makoto yabuki on Vimeo.
"The fast own the future, as George Orwell didn't say." -- Trevor Beattie
AR Business Card from James Alliban on Vimeo.