N Building from Alexander Reeder on Vimeo.
Porque há vida para além dos neons publicitários no edifícios.
January 29, 2010
January 28, 2010
January 27, 2010
Uma óptima analogia
"Some guys like to seduce a new girl every night at their local bar. It may be fun for them, but the drinks get pretty expensive. Relationships are more meaningful and more cost-effective in the long-run because the maintenance costs are easier on the wallet than a series of seduction tactics."
-- Sylvain Perron, Edelman Digital Canada
January 26, 2010
January 21, 2010
January 20, 2010
January 19, 2010
January 18, 2010
January 15, 2010
January 14, 2010
"Um carro num carrinho"
"Alfa Romeo, a price so small it fits in a shopping trolley"
Cliente: Alfa Romeo
Agência: Duval Guillaume, Bruxelas
January 08, 2010
"What Really Kills Great Companies"
Um interessante artigo do Gary Hamel no Wall Street Journal sobre a inércia das organizações, usando como exemplo/analogia a "organização" Igreja.
What are some of the inertial forces that have prevented churches from reinventing themselves in ways that might make them more relevant to a post-modern world? A partial list would include:
–Long-serving denominational leaders who have little experience with non-traditional models of worship and outreach.
–A matrix of top-down policies that limits the scope for local experimentation.
–Training programs (seminaries) that perpetuate a traditional view of religious observance and ministerial roles.
–Promotion criteria for church pastors that reward conformance to traditional practices.
–And a straightjacket of implicit beliefs around how you “do church.” For example:
Church happens in church.
Preaching is the most effective way of imparting religious wisdom.
Pastors lead in church while parishioners remain (mostly) passive.
The church service follows a strict template: greet, sing, read, pray, preach, bless, dismiss (repeat weekly).
January 07, 2010
"Stayin' On the Road"
[Clique na imagem]
"There are a lot of idiots out there. Help us keep them off the road."
Cliente: MADD
Agência: TBWA\Toronto
January 06, 2010
January 05, 2010
O Bono prevê
"Ten for the Next Ten" do cantor Bono (U2). Directo ao assunto:
"Caution! The only thing protecting the movie and TV industries from the fate that has befallen music and indeed the newspaper business is the size of the files. The immutable laws of bandwidth tell us we’re just a few years away from being able to download an entire season of “24” in 24 seconds. Many will expect to get it free."
[Fonte: NY Times]
"Food for thought"
"In this hyper-cynical, consumer-empowered world, relationships will be the key building blocks of marketing. Forging them, though, will require brands to perform roles beyond their own functionality. Brands must find new ways to be useful, perhaps through branded events, advice and information services, new widgets and apps that help make life that little bit easier, or even entire branded media channels that entertain and inform."-- Claire Beale in The Independent UK
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