"Assalto ao Big Ben"

"Food for thought"

“The internet has been the most fundamental change during my lifetime and for hundreds of years. Someone the other day said… ‘It’s the biggest thing since writing’.” -- Rupert Murdoch

"Actions Speak Louder Than Jingles"

"Many banks need to wake up and stop pretending nothing much happened. To put this crisis behind them, banks should act and communicate differently by building cognitive, rational trust with actions that back up their words. Whatever happened in the past, they need to start treating customers as kings and not recipients of their largesse, particularly the small business customers so hurt by the collapse."

- Russ Lidstone in AdWeek

"Slow the pace"

Cliente: Kronenbourg 1664
Agência: BBH

"Food for thought"

"Most (brands) inherently, aren't social, but users are expecting to see them in the same places as they are in. People are moving away from traditional brand spaces."
-- Glen Parker, Universal McCann research director

"How to kill time at the airport"

E se um banco o ajudasse a “matar o tempo” enquanto espera no aeroporto?

Foi precisamente isso que o FirstBank (EUA) fez em vários aeroportos através de uma campanha inteligente de outdoors com códigos QR incorporados. Aos interessados bastava apontar o seu smartphone ao código para ter o download imediato e gratuíto de livros (como o “Moby Dick”) entre outros passatempos (Sudoku, palavras cruzadas) na palma da mão.


Via

"Can you name all 26 films?"

Cliente: The Guardian
Agência: W+K, London

"Food for thought"

"The stupidity of advertisers and broadcasters who take the public a) for granted and b) for mugs is bewildering. Being greedy and short-sighted is one thing. But pretending the internet isn't around and taking over your world is another."
-- Charles Saatchi

Lego "Taj Mahal"

Cliente: Lego
Agência: Leo Burnett, Moscovo

"Connected Communities"

Connected Communities - How social networks power and sustain the Big Society

"Get your energy back"