Google: "A NaçãoCorporação"
Google's size and influence (media and economic) are such that it has transcended the lowly frame of a mere corporation and have turned it into a CorporNation.
(Google) is the end-point of a gradual progression in which brands have grown large in the culture, standing for increasingly meaningful issues, belief systems that stretch well beyond their core functional benefit. We've gone from Coke=Refreshment, to McDonald's=Family, to Nike=Empowerment, to Google=The Bill of Rights.
30.3.10 0 comments