"Collaborative Consumption"

"Geração Net"

"Taylored by England"

"Share a smile, get an ice cream"

"SitOrSquat"

"SitOrSquat" - O "Google map" das sanitas e bidets.

Sobre o uso de media social

"Brands need to listen first, collaborate second,
sell third."
-- Matt Ross, head of creative at TribalDDB

Pepsi Refresh case study

VW "Fast lane"

Wal-(s)mart

"Technology will drive all sorts of changes, especially in our industry. We have to develop the right channels for customers to shop when they want, how they want and where they want. Think about giving everyone with a mobile device the platform and the information to buy the exact product they want at the absolute best price anywhere in the world."

-- Mike Duke, Wal-Mart's CEO

"Food for thought"

"Without the lawnmower, football would not have evolved from a medieval village brawl."
-- Clive Aslet, former Editor of Country Life mag.

"Umbrella"

Fácil de abrir. Fácil de fechar.

Cliente: VW Eos
Agência: DDB Brussels

"Death Penalty"

Cliente: Amnesty International
Agência: TBWA\Paris

"Slice of life lessons"

Carta de resposta de Pam Watt, sucateira de Tunbridge Walls que vendeu o seu negócio de reciclagem por £6m, a John Hunt banqueiro da Goldman Sachs que se ofereceu para gerir o seu novo património:

"Thank you for your offer. The money you refer to is the product of years of hard work and taking risks. During those years banks were noticeable by their absence. I know you are mereley doing God's work, presumably the same God who showers us with tempest, flood and pestilence, but when we needed to raise capital you didn't seem to be around. Maybe we missed you. This money was made from graft and it belongs to industry. Maybe I'm being arrogant but we feel best placed to know where to invest it."

Via: The Sunday Times, "A sweeping no for Goldman banker"

"Men with Talent"

Cliente: Heineken
Agência: TBWA\Neboko


Via

"Food for thought"

"Have a Facebook fan page? Got a weblog? Have a channel on YouTube? blah blah blah… With the greatest respect, so what!?!? All output. What's the outcome?"
-- in Zen And The Heart Of Social Media