June 26, 2010


"Collaborative Consumption"



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"Geração Net"



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June 23, 2010


"Taylored by England"


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"Share a smile, get an ice cream"



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June 22, 2010


"SitOrSquat"





"SitOrSquat"
- O "Google map" das sanitas e bidets.

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June 20, 2010


Sobre o uso de media social


"Brands need to listen first, collaborate second,
sell third."
-- Matt Ross, head of creative at TribalDDB

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June 19, 2010


Pepsi Refresh case study



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June 17, 2010


VW "Fast lane"




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June 14, 2010


Wal-(s)mart




"Technology will drive all sorts of changes, especially in our industry. We have to develop the right channels for customers to shop when they want, how they want and where they want. Think about giving everyone with a mobile device the platform and the information to buy the exact product they want at the absolute best price anywhere in the world."

-- Mike Duke, Wal-Mart's CEO

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June 13, 2010


"Food for thought"


"Without the lawnmower, football would not have evolved from a medieval village brawl."
-- Clive Aslet, former Editor of Country Life mag.

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June 12, 2010


"Umbrella"




Fácil de abrir. Fácil de fechar.

Cliente: VW Eos
Agência: DDB Brussels

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June 11, 2010


"Death Penalty"




Cliente: Amnesty International
Agência: TBWA\Paris

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June 06, 2010


"Slice of life lessons"


Carta de resposta de Pam Watt, sucateira de Tunbridge Walls que vendeu o seu negócio de reciclagem por £6m, a John Hunt banqueiro da Goldman Sachs que se ofereceu para gerir o seu novo património:

"Thank you for your offer. The money you refer to is the product of years of hard work and taking risks. During those years banks were noticeable by their absence. I know you are mereley doing God's work, presumably the same God who showers us with tempest, flood and pestilence, but when we needed to raise capital you didn't seem to be around. Maybe we missed you. This money was made from graft and it belongs to industry. Maybe I'm being arrogant but we feel best placed to know where to invest it."

Via: The Sunday Times, "A sweeping no for Goldman banker"

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June 01, 2010


"Men with Talent"




Cliente: Heineken
Agência: TBWA\Neboko


Via

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"Food for thought"


"Have a Facebook fan page? Got a weblog? Have a channel on YouTube? blah blah blah… With the greatest respect, so what!?!? All output. What's the outcome?"
-- in Zen And The Heart Of Social Media

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