"Food for thought"

"Whenever you look at the list of consumer goods that [according to critics of capitalism] people don't really need, what you invariably see is a list of consumer goods that middle-aged intellectuals don't need ... Hollywood movies bad, performance art good; Chryslers bad, Volvos good; hamburgers bad, risotto good."
-- Joseph Heath and Andrew Potter, "The Rebel Sell"

Insights with Sir Martin Sorrell

"I’m in a business where there’s complete anarchy. You can’t control it – you can only react to it. The control that people traditionally had over their message is gone."

“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it.”
- Sir Martin Sorrell

Insights with Sir Martin Sorrell \ Think Quarterly

"Eu gosto, logo tu gostas"

Interessante artigo do Neil Strauss no WSJ sobre validação social e a "economia dos Likes" no facebook:

"Like" culture is antithetical to the concept of self-esteem, which a healthy individual should be developing from the inside out rather than from the outside in. Instead, we are shaped by our stats, which include not just "likes" but the number of comments generated in response to what we write and the number of friends or followers we have. I've seen rock stars agonize over the fact that another artist has far more Facebook "likes" and Twitter followers than they do."

"Food for thought"

"On an average day, users globally send around 47 billion (non-spam) emails and submit 95 million tweets on Twitter. Each mont users share about 30 billion pieces of content on Facebook. The impact of this 'empowered individual' is just beginning to be felt."
-- The World Economic Forum 2011

"New Old Spice guy"

Meet Fabio ...

"Charge me up"

A Vitaminwater para além de dar energia às pessoas também dá
aos seus iPods e telemóveis.

Via

"Food for thought"

"Any business that’s based on ideas will have a positive future. Any business that’s based on a technological platform will be limited."
-- John Hegarty, BBH

"Dip Desperado"

Cliente: Doritos UK
Agência: AMV BBDO

"The Skateboardable House"

etnies PAS House for Public Domaine La Gaite Lyrique from etnies on Vimeo.

"Food for thought"

"Today you are not behind your competition. You are not behind the technology. You are behind your consumer.”
-- Rishad Tobaccowala

"Surf"

Cliente: Moneysupermarket.com
Agência: Mother, London

"Zero moment of truth"

O "funil de compra" está a mudar ...







Via

"Food for thought"

"We're entering an era of reciprocity. We now have to engage people in a way that's useful or helpful to their lives." -- Kim Kadlec, Johnson & Johnson.