May 27, 2011


"Food for thought"


"Audiences are loyal to talent or content but aren’t channel-loyal. In the post-advertising age advertisers and brands will have to become the talent."
-- Jon King

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May 25, 2011


"Dig Deeper"




As pistas estão lá. "True fans their true blood".

Agência: BBDO NY
Cliente: HBO

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May 24, 2011


"Spider"




Cliente: AT&T
Agência: BBDO, Atlanta

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"Happier Meals"


Os ingredientes são poucos, as possibilidades são imensas.

"Four local chefs turn the most famous dish at McDonald's
into a five-star meal."




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"Food for thought"


"Creativity is thinking up new things, innovation is doing new things."
-- Theodore Levitt

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May 21, 2011


"How Do We Make Money on the Internet?"



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May 19, 2011


"Peacocks and Porsches"




"It is easy to the functional connection between peacock tails and Porsches, and many recent studies have confirmed that men increase the conspicuousness of their consumption when they are interested in mating."
-- Geoffrey Miller, "Spent"

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Summer "must have" t-shirt



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May 18, 2011


"Renault + Facebook + RFID"



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May 14, 2011


"Life Isn’t ‘A Production Line"



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May 12, 2011


"Groupon now"



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May 11, 2011


DHL "Social memories"



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May 08, 2011


"Bla Bla Bla"


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"Food for thought"


"The digital world is changing human behavior and to label it as a media is to narrow it way down. The main thing is to understand the human being."
-- Guga Ketzer

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May 04, 2011


"O cobrador de promessas"




Reebok "Promisse kepper": The only running app that will actually make you go out and run. By using good old fashioned peer pressure.

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May 03, 2011


"Kate"




Campanha da Agent Provocateur.

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Lapso Freudiano


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May 02, 2011


"Portfolio app"





E se em vez de colocar o portfólio ou CV no Linkedin ou Behance, alguém se lembrasse de transformá-lo numa app para iPhone?

Foi o que o João fez, aqui.

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May 01, 2011


"Balões"




Cliente: MTV
Agência: Loducca, S. Paulo

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