




via
"Conversations are increasingly the fabric of campaigns. In fact, modern campaigns need a surrounding conversation to truly live. When a campaign is retweeted, for example, it is not simply passed along. Something is added: it is personalised, enriched and given life."French Connection I Am The Collection 'Sleeping' from 101 London on Vimeo.
"There are no new ideas. There are only new ways of making them felt."