"Don't Have Your House Explode"

Consequências de escolher o fornecedor de TV errado.


Cliente: DirectTV
Agencência: Grey

"Women are soft and gentle"

Uma relíquia da era "Mad Men" - anúncio da DDB, anos 60.
Hoje quem publicasse um anúncio destes seria, literalmente, "mad".

"FloorD"

"Food for thought"

"On Facebook we’re all flâneurs, simultaneously watching and being watched. But we don’t exactly know who is doing the watching and how much watching they’re doing or to what end."

-- Michael Sacasas

"Caine's Arcade"

"Caixas negras" para táxis

Kevin Kelly: "I saw a bit of the future in a Taipei tax cab this afternoon. Mounted on the front windshield is a $100 HD video monitor which records everything that happens in front of the car. If there is an accident, the video becomes evidence. Good news if you are a good driver -- which most people believe. Eventually all vehicles will have multiple cameras recording front, back and side."

Uma questão de Classe (social)

Cliente: Newcastle Brown Ale
Agência: Droga5

"McDonalds Reflective Billboard"

"Egg sausage"

Nós pensamos, "WTF?".
Os Japoneses, "Why not?".

"O pior bafo do mundo"

"The Creativity Issue"

Think Quarterly by Google | "The Creativity Issue"

"Life is bitter"

"Lubrificador de relações"

Cliente: KY Gel
Agência: Draft FCB, Argentina

"Damn Good Advice"

"Food for thought"

"The message is the message. No matter what media you’re in, think about content. Content is what matters."

-- Amil Gargano

"Imagine: How Creativity Works"

"Food for thought"

"Microsoft is a good example of a brand that's never told its story well. It's a huge consumer product software platform, a mega conglomerate, and there's no love there. There's no emotional story to rally around."
-- Stanley Hainsworth