June 27, 2012

"Food for thought"

"If by intellectual you mean somebody who works only with his head and not with his hands, then the bank clerk is an intellectual and Michelangelo is not."  -- Umberto eco

"Sinais dos tempos"

Material countries are becoming more spiritual.
Spiritual countries are becoming more material.



 via

June 25, 2012

June 21, 2012

McDonald's "burger timetable"


Because "waiting time" could be "eating time".

"Food for thought"

"Johnnie Walker must make great whisky, and Starbucks must make a great cup of coffee and Apple must make great devices … but if that is their only aspiration, they will not attract talent and innovate in ways that make life better for the people they serve. Without an ideal to guide an organization, people lose their passion to create and do meaningful work."
-- Jim Stengel, Procter & Gamble

June 12, 2012

"It knows what's ahead"



Cliente: VW Front Assist
Agência: DDB UK

"Food for thought"

"Humanity is OK, but 99% of people are boring idiots."
 -- Slavoj Žižek in The Guardian

"A Evolução dos Dólares"








Cliente: Forbes Magazine
Agência: Ogilvy Brasil

June 01, 2012

"Cidadania 2.0"


 Acho isto uma autêntica delícia. Martha Payne, 9 anos de idade, faz o "policiamento" diário das refeições servidas na cantina da sua escola, aqui.





O Jamie Oliver, inclusive, já lhe escreveu.

"Andes Camouflager"