November 28, 2012

"Cartier's Interactive Window"


"Food for thought"

"In a world of information flux, it isn't what you know that counts - it is how efficiently you can refresh."
-- David A. Shaywitz

November 19, 2012

November 15, 2012

"Donation Box APP"



Cliente: Salvation Army
Agência: Miami Ad School

November 14, 2012

"Food for thought"

"I feel that luck is preparation meeting opportunity."
 -- Oprah Winfrey

Lições em psicologia invertida



















Sir Ernest Shackleton's newspaper ad (1914).

November 12, 2012

"The Journey"



Cliente: John lewis
Agência: Adam&Eve/DDB, London

Lições em "nation-branding"














"Little countries think of big countries all the time, but big countries don't think about little countries."
 -- Wally Olins

November 06, 2012

"Xmas doesn't happen by magic"




"Behind every great Christmas there’s mum"

Cliente: Asda
Agência: Saatchi & Saatchi

November 02, 2012

"When This Meets That"


cliente: Fuze Tea
Agência: Wieden + Kennedy, London