June 27, 2012


"Food for thought"


"If by intellectual you mean somebody who works only with his head and not with his hands, then the bank clerk is an intellectual and Michelangelo is not."  -- Umberto eco

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posted by hidden persuader at 27.6.12 0 comments


"Sinais dos tempos"


Material countries are becoming more spiritual.
Spiritual countries are becoming more material.



 via

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posted by hidden persuader at 27.6.12 1 comments

June 25, 2012


EasyJet seca lágrimas dos Ingleses




Cliente: EasyJet
Agência: VCCP, London

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posted by hidden persuader at 25.6.12 0 comments

June 21, 2012


McDonald's "burger timetable"



Because "waiting time" could be "eating time".

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posted by hidden persuader at 21.6.12 0 comments


"Food for thought"


"Johnnie Walker must make great whisky, and Starbucks must make a great cup of coffee and Apple must make great devices … but if that is their only aspiration, they will not attract talent and innovate in ways that make life better for the people they serve. Without an ideal to guide an organization, people lose their passion to create and do meaningful work."
-- Jim Stengel, Procter & Gamble

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posted by hidden persuader at 21.6.12 0 comments

June 20, 2012


"Selling Obama"



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posted by hidden persuader at 20.6.12 0 comments

June 12, 2012


"It knows what's ahead"




Cliente: VW Front Assist
Agência: DDB UK

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posted by hidden persuader at 12.6.12 0 comments


"Food for thought"


"Humanity is OK, but 99% of people are boring idiots."
 -- Slavoj Žižek in The Guardian

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posted by hidden persuader at 12.6.12 0 comments


"A Evolução dos Dólares"









Cliente: Forbes Magazine
Agência: Ogilvy Brasil

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posted by hidden persuader at 12.6.12 0 comments

June 01, 2012


"Cidadania 2.0"



 Acho isto uma autêntica delícia. Martha Payne, 9 anos de idade, faz o "policiamento" diário das refeições servidas na cantina da sua escola, aqui.





O Jamie Oliver, inclusive, já lhe escreveu.

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posted by hidden persuader at 1.6.12 0 comments


"Andes Camouflager"


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posted by hidden persuader at 1.6.12 0 comments