February 21, 2014

DHL "Trojan Delivery"

"Food for thought"

"Marketing goals are, in a word, romantic. (...) If we crave loyalty, marketers put on a loyalty program. To reposition a brand, they say, “For young people.” To appear proactive, they intone, “Added values.”. Who sets these improbable objectives? Marketers do."
 -- Andrew Ehrenberg

"Would You Help A Freezing Child?"

February 05, 2014

"Food for Thought"

"Facebook will become the phone directory for the planet. Young users will to go to Facebook as the place where they communicate with their families, and as the site where they search for someone. Then users will move that relationship to a smaller online community, such as a microblog." - Jeffrey I. Cole