April 15, 2014

"Food for thought"

"Brands have two rules - persuading outsiders to buy and persuading insiders to believe."
 -- Wally Olins

"Wally Olins"



"Wally Olins, co-founder of Wolff Olins and chairman of Saffron Brand Consultants, has died aged 83. CR editor Patrick Burgoyne pays tribute."

Aqui.

"Food for thought"

"Bouquets of hashtags are the modern way to express grief."
-- The Sunday Times on Peaches Geldof