The Hidden Persuader

InteL "Pop-up Theater"

2012-02-17T12:03:00.000Z

Nike "Just rack it"

2012-02-14T18:13:00.001Z

British Airways "The Race"

2012-02-10T13:04:00.001Z

Cliente: British Airways
Agência: BBH, London

"Microwaves Ruin Everything"

2012-02-09T17:12:00.001Z

"Hurricane Weather"

2012-02-07T17:13:00.002Z

Cliente: Jeep
Agência: Draftfcb+ Shimoni Finkelstein Barki

"Last greeting card ever"

2012-02-01T11:27:00.001Z

"Porn is moving"

2012-02-01T11:07:00.003Z

MC Saatchi

"Three Primary Colors"

2012-02-01T11:06:00.000Z

"Treat Yourself Better"

2012-01-31T10:44:00.001Z

Cliente: Weight Watchers
Agência: Fred & Farid, Paris

"#McFail"

2012-01-26T11:13:00.002Z

"#McFail! McDonalds' Twitter promotion backfires as users hijack #McDstories hashtag to share fast food horror stories."

"Food for thought"

2012-01-25T17:55:00.001Z

"If it's not social in real life, it's not social online."
-- Duncan Fulton

VW "The Bark Side"

2012-01-19T16:39:00.000Z

"Portraits of wisdom"

2012-01-19T16:30:00.001Z

"Be wonderful and wise"

2012-01-17T11:16:00.000Z

Cliente: Lurpak
Agência: W+K, London

"Food for thought"

2012-01-17T11:10:00.001Z

"No matter what technology is used, your monthly phone bill magically remais about the same size."
- - Douglas Coupland's Law of Telephony

TMB Bank "Panyee FC"

2012-01-15T09:42:00.000Z

Cliente: TMB Bank
Agência: Leo Burnett

Aprender a brincar

2012-01-13T11:23:00.001Z

"Bringing Parents, Kids Together with Guerilla Classrooms"

LG "Smart thief"

2012-01-09T11:09:00.001Z

"Food for thought"

2012-01-09T11:06:00.001Z

"Three apples have changed the world. One seduced Eve, one awakened Newton, the third is in the hands of Steve Jobs."
-- Sina Weibo

"El gran Papá Noel"

2012-01-03T17:30:00.001Z

O Pai Natal para adultos da Coca-Cola.
(Não, não é o que estão a pensar).

"Real Life Adventures"

2011-12-26T08:50:00.000Z

"Food for thought"

2011-12-19T10:52:00.003Z

"Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behaviour almost every second that we’re awake."
-- Paul Adams

"Out of stock"

2011-12-17T09:47:00.001Z

"Sorry! The lifestyle you ordered is currently out of stock" diz o Banksy.

"Handy shopping"

2011-12-16T12:19:00.002Z

"Game-changing smartphone applications in the Consumer Goods and Retail industry are impacting the way consumers shop, communicate, access information, and plan their time. For retailers, at the end of the day, it’s about how and where the consumer decides to spend his money."

Arthur D. Little report

"Food for thought"

2011-12-14T12:59:00.002Z

"A man sitting in his open sports car is like a piece of highly stylized phallic sculpture."
-- Desmond Morris

"Singing Tweets"

2011-12-08T09:53:00.000Z

Diesel Island "Going down"

2011-11-23T10:06:00.000Z

Cliente: Diesel

Agência: Santo

"GE Lighting Augmented Reality"

2011-11-17T10:00:00.000Z

GE Lighting Augmented Reality by Appshaker from Appshaker Ltd on Vimeo.

"Rare Prints"

2011-11-17T09:56:00.000Z

Saiman Chow // Ray-Ban 'Rare Prints' from Blacklist on Vimeo.

Cliente: Ray-Ban
Agência: Marcel, Paris

"Slide to unlock"

2011-11-15T11:36:00.001Z

"Social media is digital narcissism"

2011-11-11T10:57:00.003Z

“Social media is digital narcissism. Technology is changing human behaviour, it’s changing in a way in which we´re using it to promote ourselves. From our photographs to our taste, to what we’re playing on Spotify or Soundcloud. Why are we giving away so much of our information, so much of our intimate information: our reading habits our television habits, our listening habits, our political views? So that Facebook can be valued at 80 billion dollars, even though they’re not paying us for that information?"
- Andrew Keen, Wired 2011

"Comportamento hormonal"

2011-11-08T10:10:00.001Z

"Are behaviours better explained by hormones rather than psychologies? If we really are more emotional creatures rather than rational creatures and emotions are largely set by hormonal as much as psychological factors then we better learn more about dopamine, vasopressin etc. in order to understand 'consumer' behaviour."
- Jon Leach

"Simply the best"

2011-11-04T20:47:00.001Z

Cliente: Cadbury
Agência: Hypernaked

Barnardo's "Life story"

2011-11-04T12:33:00.001Z

"Pão contra o Cancro"

2011-11-04T11:12:00.000Z

"Internet Trends 2011"

2011-10-24T12:47:00.000+01:00

O famoso relatório anual da Mary Meeker, aqui:

KPCB Internet Trends (2011)

"The End"

2011-10-18T17:30:00.002+01:00

Um álbum do flickr com alguns dos melhores frames de finais de filmes icónicos.

via

"Love your vagina"

2011-10-17T10:48:00.000+01:00

Cliente: Mooncup
Agência: St. Luke's, London

"Food for thought"

2011-10-15T23:23:00.000+01:00

"Our phones/cars/homes are becoming like black box recorders that can incriminate or absolve us."
-- Lowe Counsel

"Cycle for a stripper"

2011-10-15T23:20:00.001+01:00

"Food for thought"

2011-10-15T23:19:00.001+01:00

“Rituals are important. Not just for a serial killer.”
-- Dexter

"Tougher Than You Can Imagine"

2011-10-13T20:56:00.000+01:00

Cliente: Toyota Hilux
Agência: Saatchi & Saatchi New Zealand

"The Bear"

2011-10-13T20:50:00.000+01:00

Cliente: Canal +
Agência: BETC Euro RSCG

Chelsea "Real Motion Gaming"

2011-10-03T10:59:00.000+01:00

Real Motion Gaming Technology: Chelsea Football Club from Scott Ashton on Vimeo.

IKEA "More Appliances"

2011-09-30T11:53:00.001+01:00

Cliente: IKEA
Agência: Forsman & Bodenfors

Tesco "Big Price Drop"

2011-09-29T12:00:00.000+01:00

T-Mobile "Parking Ticket"

2011-09-27T12:02:00.001+01:00

Homens e chocolates

2011-09-22T12:53:00.002+01:00

"A man will never be as good as a whole Cadbury"

Cliente: Cadbury
Agência: Del Campo Saatchi

"Food for thought"

2011-09-15T18:26:00.002+01:00

"Consumers are now their own channel managers. It is increasingly unusual for people to consume channels one at a time."
-- Tim Hipperson

"Bacteria billboard"

2011-09-13T09:58:00.002+01:00

Soderberg's "Contagion" bacteria billboard.

"Food for thought"

2011-09-13T09:49:00.000+01:00

"We prefer knowing to thinking because knowing has more immediate value. (...) Few talk ideas. Everyone talks information, usually personal information. Where are you going? What are you doing? Whom are you seeing? These are today’s big questions."
- Neal Gabler@ NY Times

"Proyecto Arte con Vino"

2011-09-05T19:29:00.002+01:00

"Ariel Fashion Shoot"

2011-09-04T15:36:00.000+01:00

Lavin "video-catalogue"

2011-08-30T14:43:00.001+01:00

Lavin Fall 2011 "video-catalogue".

Parece ser uma tendência.

"Brand embassadors"

2011-08-26T07:43:00.003+01:00

"Maldição do Ponei"

2011-08-06T16:41:00.002+01:00

Cliente: Nissan Frontier
Agência: Lew Lara\TBWA

"Food for thought"

2011-08-06T16:06:00.003+01:00

"There is no curve as beautiful as a rising sales graph.”-- Raymond Loewy

Cravendale "Milk me Brian"

2011-08-03T22:48:00.000+01:00

"Food for thought"

2011-07-31T21:13:00.001+01:00

"Whenever you look at the list of consumer goods that [according to critics of capitalism] people don't really need, what you invariably see is a list of consumer goods that middle-aged intellectuals don't need ... Hollywood movies bad, performance art good; Chryslers bad, Volvos good; hamburgers bad, risotto good."
-- Joseph Heath and Andrew Potter, "The Rebel Sell"

Insights with Sir Martin Sorrell

2011-07-25T20:42:00.005+01:00

"I’m in a business where there’s complete anarchy. You can’t control it – you can only react to it. The control that people traditionally had over their message is gone."

“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it.”
- Sir Martin Sorrell

Insights with Sir Martin Sorrell \ Think Quarterly

"Eu gosto, logo tu gostas"

2011-07-25T16:11:00.005+01:00

Interessante artigo do Neil Strauss no WSJ sobre validação social e a "economia dos Likes" no facebook:

"Like" culture is antithetical to the concept of self-esteem, which a healthy individual should be developing from the inside out rather than from the outside in. Instead, we are shaped by our stats, which include not just "likes" but the number of comments generated in response to what we write and the number of friends or followers we have. I've seen rock stars agonize over the fact that another artist has far more Facebook "likes" and Twitter followers than they do."

"Food for thought"

2011-07-25T15:26:00.007+01:00

"On an average day, users globally send around 47 billion (non-spam) emails and submit 95 million tweets on Twitter. Each mont users share about 30 billion pieces of content on Facebook. The impact of this 'empowered individual' is just beginning to be felt."
-- The World Economic Forum 2011

"New Old Spice guy"

2011-07-21T17:28:00.001+01:00

Meet Fabio ...

"Charge me up"

2011-07-18T17:19:00.005+01:00

A Vitaminwater para além de dar energia às pessoas também dá
aos seus iPods e telemóveis.

Via

"Food for thought"

2011-07-13T16:58:00.002+01:00

"Any business that’s based on ideas will have a positive future. Any business that’s based on a technological platform will be limited."
-- John Hegarty, BBH

"Dip Desperado"

2011-07-12T10:53:00.000+01:00

Cliente: Doritos UK
Agência: AMV BBDO

"The Skateboardable House"

2011-07-12T07:41:00.000+01:00

etnies PAS House for Public Domaine La Gaite Lyrique from etnies on Vimeo.

"Food for thought"

2011-07-12T07:35:00.000+01:00

"Today you are not behind your competition. You are not behind the technology. You are behind your consumer.”
-- Rishad Tobaccowala

"Surf"

2011-07-06T07:47:00.000+01:00

Cliente: Moneysupermarket.com
Agência: Mother, London

"Zero moment of truth"

2011-07-05T11:04:00.005+01:00

O "funil de compra" está a mudar ...

Via

"Food for thought"

2011-07-05T10:19:00.003+01:00

"We're entering an era of reciprocity. We now have to engage people in a way that's useful or helpful to their lives." -- Kim Kadlec, Johnson & Johnson.

"Quotes from Cannes Lions 2011"

2011-06-30T07:33:00.002+01:00

Quotes from Cannes Lions 2011

View more presentations from Fabiano Coura

"Splitscreen: A Love Story"

2011-06-30T07:30:00.000+01:00

Splitscreen: A Love Story from JW Griffiths on Vimeo.

"Tesco Homeplus"

2011-06-27T12:02:00.000+01:00

Van Damme "Frozen pants"

2011-06-20T10:36:00.001+01:00

"We live in a dream world"

2011-06-19T12:55:00.001+01:00

"Teclo, logo existo"

2011-06-19T12:54:00.001+01:00

A manifestação da vontade humana está hoje cingida ao ecrã do Facebook, Twitter, iPhone.

A esfera pública de Habermas começa com um "enter".

"Food for thought"

2011-06-17T07:29:00.002+01:00

"Now the iPhone isn’t just a smartphone, but also a medical device, a musical instrument, an education tool" -- Brian X. Chen

"Doggelganger"

2011-06-16T14:22:00.001+01:00

Adopte um cão que é a sua cara.

T-Mobile "Angry Birds"

2011-06-15T18:12:00.000+01:00

1 semana. Perto de 5 mihões de visualizações.

"Kinect Shop"

2011-06-15T12:49:00.000+01:00

KinectShop from Razorfish - Emerging Experiences on Vimeo.

"Food for thought"

2011-06-09T09:54:00.005+01:00

"When the Internet gets turned off, people find ways to get out the word. Social media is a conduit, not a cause." -- Neil Glassman

"My social tattoo"

2011-06-08T11:47:00.000+01:00

Momento WTF? do dia.

"Food for thought"

2011-06-06T21:50:00.004+01:00

"Don't sit at a computer all the time because then you are looking at the same thing as millions of other people."-- John Hegarty

McDonald's interactive billboard

2011-06-06T11:44:00.001+01:00

"Food for thought"

2011-06-03T17:28:00.003+01:00

“Creativity isn’t an occupation, it’s a pre-occupation."
-- John Hegarty

"Don't take risks!"

2011-06-03T07:40:00.002+01:00

Clássico George Lois (circa 60's DDB).

"You're not you when you're hungry"

2011-06-02T18:06:00.002+01:00

Cliente: Snickers
Agência: BBDO, NY

"Food for thought"

2011-05-27T15:50:00.001+01:00

"Audiences are loyal to talent or content but aren’t channel-loyal. In the post-advertising age advertisers and brands will have to become the talent."
-- Jon King

"Dig Deeper"

2011-05-25T17:38:00.002+01:00

As pistas estão lá. "True fans their true blood".

Agência: BBDO NY
Cliente: HBO

"Spider"

2011-05-24T16:26:00.000+01:00

Cliente: AT&T
Agência: BBDO, Atlanta

"Happier Meals"

2011-05-24T09:48:00.002+01:00

Os ingredientes são poucos, as possibilidades são imensas.

"Four local chefs turn the most famous dish at McDonald's
into a five-star meal."

"Food for thought"

2011-05-24T09:42:00.002+01:00

"Creativity is thinking up new things, innovation is doing new things."
-- Theodore Levitt

"How Do We Make Money on the Internet?"

2011-05-21T15:12:00.000+01:00

Canada on Strike
Tags: SOUTH
PARK more...

"Peacocks and Porsches"

2011-05-19T21:35:00.004+01:00

"It is easy to the functional connection between peacock tails and Porsches, and many recent studies have confirmed that men increase the conspicuousness of their consumption when they are interested in mating."
-- Geoffrey Miller, "Spent"

Summer "must have" t-shirt

2011-05-19T21:26:00.002+01:00

via

"Renault + Facebook + RFID"

2011-05-18T15:32:00.000+01:00

"Life Isn’t ‘A Production Line"

2011-05-14T11:04:00.004+01:00

video platform video management video solutions video player

"Groupon now"

2011-05-12T08:40:00.002+01:00

DHL "Social memories"

2011-05-11T07:35:00.001+01:00