Interagir com o meio

Porque num mundo bombardeado com mensagens ... "ROI = Return On Involvement".

Via

Arte e Códigos QR

"Street Art Dealer takes art out of the gallery and onto the streets, bringing a new and exciting dynamic to public art using QR Codes and GeoTagging on your mobile phone."

"The Impossible Pitch"

Três estagiários; Uma missão: conquistar a conta global da Adidas.

\\\\\\\\\\\ "The Impossible Pitch" ///////////

"Refreshed by KFC"

"KFC wants to fill potholes in your city. But there is a catch: instead of streets full of tire chewing craters, your streets will be filled with KFC logos, at least temporarily."

Samsung LED viral

Top-of-mind em 1"

"1 second ad" da Saatchi & Saatchi para a cerveja Miller.

"Parkour old skool"

[Via: The Pirate's Dilemma]

W+K Radio

Wieden + Kennedy lança estação de rádio.

"ATM receipts"

Cliente: HSBC
Agência: JWT Sydney

"Banksy's pet store"

[Via: Wooster Collective]

Okupa o elevador

"Carling iPint"

[Via: :trends:]

"Liga-te ao mundo"

O Alvim quer ligar-se ao mundo.

[Este é um exercício interessante que recentemente voltou a ser adoptado pelas agências - «e se as pessoas fossem privadas do seu Whooper, telemóvel, computador, iPod, etc.?»]

IKEA flash mobs

"Ikea shoppers were stunned when 300 dancers held a spontaneous rave amongst the flatpack furniture. The clubbers invaded the Milton Keynes store to pay tribute to former nightclub, The Sanctuary, which was bulldozed to make way for the store in 2004."

"Playfull spaces"

[Via: Wooster Collective]

Sleeveface.com

Branded utility?

Untitled from First and last name on Vimeo.

"Pot Noodle's ad agency Mother London has been developing a stage production - Pot Noodle: The Musical - based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a 'smorgasbord of comedy'.

The show is set in the 'idyllic all-singing, all-dancing Pot Noodle factory', where workers 'pluck Pot Noodles fresh from trees, bottle feed and show them a whole heap of tender loving care'".

[Via: Media Guardian]

Genial!

"Zuji Beans. Helping holidays happen"

Cliente: Zuji Travel
Agência: The Hallway/Happy Soldier

[Via: Brainstorm 9]