"Food for thought"

"What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention."
 - Herb Simon

"Food for thought"

"There’s a difference between creating a buzz and creating a brand, a difference between an algorithm and a true insight into human nature, a difference between big data and a big idea, a difference between one-off stunts and enduring brand stories and a difference between a click and an emotional connection."
- Keith Reinhard, chairman emeritus of DDB Worldwide

"Food for thought"

"We think of it (Facebook) as this thing we have to use. It sets policies, it tells us how much privacy to have, who to connect with, how to-find out about things. It creates the texture of our lives."
 - Jaron Lanier

Food for thought

"Food for thought"

"It’s time to disrupt the archaic ‘Mad Men’ model, eliminating the siloes between creatives, clients and consumers, and stripping away anything that doesn’t add to creative output."
 - Marc Pritchard, Chief Brand Officer, P&G

Brand purpose

"I believe that brand purpose is more fundamental than it has ever been. But if it’s conceived as a communications campaign, it isn’t a purpose in any meaningful sense."
- Max Ottignon

Creative Review

"Food for tought"

"Food for thought"

"Most of us never overcame our desire to become more popular ...Networked society offers the possibility of an interminable adolescence"
- Mitch Prinstein

"Food for thought"

"The way I think about advertising is it’s in secular decline and I need to think about products and services much more than I need to think about communication.”
- Rishad Tobaccowala, chief growth officer for the Publicis Groupe.

"Food for thought"

Google is “in the extraction industry.” Its business model is “to extract as much personal data from as many people in the world at the lowest possible price and to resell that data to as many companies as possible at the highest possible price.”
  - Jonathan Taplin

"Food for thought"

"We have all the mental equipment required for a general hospital, but are mostly asked to perform cosmetic surgery. Behavioural science offers us an escape from that trap. Welcome to Madison Valley."
 - Rory Sutherland

"Food for thought"

"Web analytics concentrate on visits, clicks, conversions, and so on – and don't provide any information on motivational measures. The "what" is available in considerable detail – but the "why" is absent."
- "Feel Nothing, Do Nothing", ESOMAR conference papers

"Food for thought"

"The big consultancies are underestimating the value of creativity [and] the agencies are under- exploiting the value of business analytics. Someone's going to crack that soon because data plus creativity is the future." - Ivan Pollard, senior VP-strategic marketing at Coca-Cola Co

"Food for thought"

“No one ever made a decision because of a number. They need a story.”
- Daniel Kahneman

"Food for thought"

"Our customers no longer find it acceptable to order something today and have them delivered in two or three days' time. Our world has to adapt to that very broad range of customer demands."
- Mike Coupe, Sainsbury's CEO

"Food for thought"

"Our technological devices, media habits and attentionspan may have changed, but our fundamental nature has not. (...) The headlines proclaim that advertising is dead; the future is interactive, digital,mobile, and social. These days, the cool kids are insight planners, communication planners, channel planners, creative planners, strategic planners, brand planners and, in exceptionally cool cases, brand anthropologists or brand catalysts. Call me a Luddite, but I still believe that we're in the business of communicating with people."
- Jon Steel, WPP

"Food for thought"

"While retailers are working on three-day deliveries and contracts with delivery services, Amazon is bidding on airports."
 - Doug Stephens

"Food for thought"

"Media and creative got a divorce. One walked off with all the money, the other with all the glamour."
 - Stephanie Walton, R/GA

"Food for thought"

"Today's screens are a blur of apps, notifications, downloads, updates, and other indicators such as time, signal and battery life"
 - Nicholas Mirzoeff

"Food for thought"

"(Amazon) It’s not an ecommerce platform, like WalMart, but an ecosystem like Google. It knows not merely what you customers buy, but also what they watch and what kinds of other activities they enjoy."

- Shane Atchison, Global CEO, Possible