"Food for thought"

“For millennial customers it’s beyond comprehension that’s there’s something available in a physical store that’s not available online. They just don’t get it. It’s like an artist who releases an album but they cannot download it from iTunes.”
- José Neves, founder of Farfetch

"Food for thought"

"Brands have two rules - persuading outsiders to buy and persuading insiders to believe."
 -- Wally Olins

"Food for thought"

"Bouquets of hashtags are the modern way to express grief."
-- The Sunday Times on Peaches Geldof

"Food for thought"

“People shop online to realize ambitions conceived in the off-line world.”
- Wally Olins

"Food for thought"

"Marketing goals are, in a word, romantic. (...) If we crave loyalty, marketers put on a loyalty program. To reposition a brand, they say, “For young people.” To appear proactive, they intone, “Added values.”. Who sets these improbable objectives? Marketers do."
 -- Andrew Ehrenberg

"Food for Thought"

"Facebook will become the phone directory for the planet. Young users will to go to Facebook as the place where they communicate with their families, and as the site where they search for someone. Then users will move that relationship to a smaller online community, such as a microblog." - Jeffrey I. Cole

"Food for thought"

"Businesses have only two options today: they can either compete with others or they can create with them." - Magnus Lindkvist

"Food for thought"

“[Facebook and Twitter] aren’t the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings.”
- Jason Fried, "Why work doesn't happen at work"

"Food for thought"

"Facebook isn't cool, and it's not electricity either."
-- Alex Kantrowitz, Forbes

"Food for thought"

"Children will be creators, not just users, of technology. They will remix and code the games they want to play, make platforms for kids like them and share their creations with the world. Every child will see the world through the lens of creation, not through the lens of consumption."
 -- Zach Sims

"Families made us human"

"The evolution of human culture can be explained, not by the size of our brains, but by the quality of our relationships."

via aeon magazine

"The Innovation of Loneliness"

The Innovation of Loneliness from Shimi Cohen on Vimeo.

"Food for thought"

"I should mention that there are two sorts of clients: those who are already big and rich and those who would dearly love to be big and rich. Those who are already rich, will, on the whole, put out duller advertising than those who merely want to be rich or richer."
  -- Howard Gossage, "Roughly, Is There Any Hope for Advertising?", 1967

"Food for thought"

"Engagement is really about Actions, Reactions and Transactions."
 -- Brian Solis

"Food for thought"

"No rational argument will have a rational effect on a man who does not want to adopt a rational attitude.” - Karl Popper

"Food for thought"

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." - Alvin Toffler

McLuhan dixit

"Gutenberg made everyone a reader.
Xerox makes everyone a publisher."
- Marshall McLuhan (1975)

"Food for thought"

"There is no such thing as invention. Just environments where people can make discoveries."
 - David Galbraith

"Food for thought"

“If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” - Warren Buffet

“Social media campaigns need objectives”

"In terms of objectives – clients are often going back to the sort of core business drivers that all marketing should be measured against – sales, reduced customer service costs and more, with the reassurance that these too can now be measured. There’s a general sense of decisiveness – less of the testing, trying out, growing Facebook fan numbers for no good reason – and more real plans to make social work the way it should. Tactical campaigns are still happening, of course – but they are increasingly framed by a larger strategy. The idea that content is king (that hackneyed phrase) is being replaced by the idea that content can only be important if you have a plan behind it."

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