"I believe that brand purpose is more fundamental than it has ever been. But if it’s conceived as a communications campaign, it isn’t a purpose in any meaningful sense."
- Max Ottignon
Creative Review
Showing posts with label Insights e Observações. Show all posts
Showing posts with label Insights e Observações. Show all posts
January 28, 2018
November 14, 2016
June 30, 2016
April 17, 2016
"The supermarket must die"
"Thanks to the smartphone-addicted consumer, GPS, apps, and the Internet, a new breed of startup is building systems that make it easier for producers to know just how much to produce, for shoppers to order just what they want, and for food to get from one to the other faster and with fewer stops in between."
via Wired
April 13, 2016
November 20, 2013
December 03, 2012
"Homens, Mulheres e Aviões"
Homens, mulheres e aviões: Eles gostam de esticar as pernas, elas gostam delas recolhidas. Eles gostam de ligar o ar, elas preferem as mantinhas para aconchegar o regaço.
via
November 14, 2012
December 17, 2011
July 25, 2011
Insights with Sir Martin Sorrell
"I’m in a business where there’s complete anarchy. You can’t control it – you can only react to it. The control that people traditionally had over their message is gone."
“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it.”
- Sir Martin Sorrell
Insights with Sir Martin Sorrell \ Think Quarterly
June 30, 2011
May 19, 2011
"Peacocks and Porsches"
"It is easy to the functional connection between peacock tails and Porsches, and many recent studies have confirmed that men increase the conspicuousness of their consumption when they are interested in mating."
-- Geoffrey Miller, "Spent"
April 20, 2011
April 17, 2011
"Psicologia do guarda-roupa"
"The desire for closet space in homes - a desire that seems to be never satisfied - has a deeper psychological meaning. Closets are the time capsules of the family life (...) each time the door is opened, all his possessions, past and present, fall out."
- Ernest Dichter (1960)
January 28, 2011
January 12, 2011
October 27, 2010
"Actions Speak Louder Than Jingles"
"Many banks need to wake up and stop pretending nothing much happened. To put this crisis behind them, banks should act and communicate differently by building cognitive, rational trust with actions that back up their words. Whatever happened in the past, they need to start treating customers as kings and not recipients of their largesse, particularly the small business customers so hurt by the collapse."
- Russ Lidstone in AdWeek
September 15, 2010
June 14, 2010
Wal-(s)mart
"Technology will drive all sorts of changes, especially in our industry. We have to develop the right channels for customers to shop when they want, how they want and where they want. Think about giving everyone with a mobile device the platform and the information to buy the exact product they want at the absolute best price anywhere in the world."
-- Mike Duke, Wal-Mart's CEO
April 13, 2010
Keep it simple
It's simple. Traditional media pushes messages. Interactive media pulls conversations. Both are needed. Period!
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