Mais um exemplo interessante de branded utility. Num altura de crise e desemprego, a Timberland ajuda-o a "manter-se em pé".
Showing posts with label Interessante. Show all posts
Showing posts with label Interessante. Show all posts
October 21, 2009
"Stay on your feet"
Mais um exemplo interessante de branded utility. Num altura de crise e desemprego, a Timberland ajuda-o a "manter-se em pé".
September 22, 2009
September 14, 2009
September 08, 2009
Arte e Códigos QR
"Street Art Dealer takes art out of the gallery and onto the streets, bringing a new and exciting dynamic to public art using QR Codes and GeoTagging on your mobile phone."
June 27, 2009
"Advertising Eats Itself"
"If Ogilvy were alive, he would surely be cursing today’s creatives as nihilists: young turks hell-bent on annihilating the nobility of a medium that defined consumer civilization for the greater part of the last century. They are nihilistic not only because they seek to destroy the meaning of advertising but also because they believe that good advertising need not be a force of repetition, that it can bring about popularity through quality content alone."
[Fonte: Ad Busters]
June 24, 2009
"Vai um Unicórnio?"
Can you win a Unicorn? from One Shot Film Festival on Vimeo.
Times are tough [or so we’re constantly told] – marketing and media budgets are hitting rock bottom. But does this mean the end of TV and film advertising? Not a chance!
For a start, there’s more and more money pouring into online advertising, and there’s nothing an online audience likes more than moving pictures. The cutbacks just mean that us creatives have to be cleverer with the ideas – ads can still be amusing, involving, and make as much of a point without the big budgets.
So we thought it was time to celebrate simple cleverness in advertising. The Cannes awards are very fine, we all value our own Lions and hope to get more – the Unicorns will be something quite different.
--------------------- \ "The Unicorn Awards" / ---------------------
May 26, 2009
O nosso castelo
[Foto via Flickr]
O que diz a nossa casa de nós? Como é que nós a vivemos: dormitório? carregador de baterias do dia seguinte? "cocooning"? ponto de encontro social?
[Fonte: Financial Times "Armchair psychology"]
May 19, 2009
May 13, 2009
May 12, 2009
April 22, 2009
A ameaça tem uma cor
"Not only have private label brands been gaining share for the past decade, experts say these gains are the single-biggest problem facing branded packaged goods players. House brands, once a staple of lower-income households, now enjoy roughly equal penetration among demographic segments. Improvements in quality and packaging have helped removed the stigma attached to buying a no-name product."
"Marcas brancas": O que dantes era uma necessidade, hoje é uma escolha directa do consumidor.
"Marcas brancas": O que dantes era uma necessidade, hoje é uma escolha directa do consumidor.
April 16, 2009
April 09, 2009
"Buy buy or Bye-bye"?
"Many companies have launched lower-priced products in order to avoid losing customers as they trade down. Danone, a French food group, has created a line of low-cost yogurts in Europe, called “€co Packs”, that come in smaller tubs and fewer flavours than its standard products.
(...)
Until the downturn, folk had come to assume that “affluence” was the norm, even if they had to go deeply into debt to pay for gadgets and baubles. Now many people no longer seem consumed by the desire to consume; instead, they are planning to live within their means, and there has been a backlash against bling.
(...)
The Boston Consulting Group recently completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business.
(...)
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products."
[Fonte: The Economist]
(...)
Until the downturn, folk had come to assume that “affluence” was the norm, even if they had to go deeply into debt to pay for gadgets and baubles. Now many people no longer seem consumed by the desire to consume; instead, they are planning to live within their means, and there has been a backlash against bling.
(...)
The Boston Consulting Group recently completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business.
(...)
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products."
[Fonte: The Economist]
April 07, 2009
"Star Trucks"
"The photographic work of Francesco Mattuzzi, which will be on display at the Fabbrica del Vapore in Milan, from the 23rd of March 32009, touches, indirectly the bond between architecture and automobiles. In fact he explored the odd and out of sight works of trucks, finding that truck-drivers customize their vehicles in such a way that they create real mini-architectures. It is a nocturnal landscpe of fluorescent lights, diesel fumes and radio emissions."
[Via: abitare.it ]
March 17, 2009
March 16, 2009
"Damaged goods"
[Clique na imagem para ver o filme]
"Barnaby Barford has developed a short film, portraying a love story between an upmarket porcelain figurine, and a cheap ornament of a boy that ends the worst way it can for a piece of china."
March 10, 2009
February 26, 2009
Sobre a massificação da tecnologia
Quantos anos demoraram algumas das principais inovações do século passado e do século presente a atingir o nr. de 150 milhões de utilizadores?
R:
38 anos para a TV, 14 para o telemóvel, 7 para o iPod e 5 para o Facebook.
[Via: The Trend Watch]
February 20, 2009
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