"Most Contagious report 2018"

 Most Contagious report 2018

"Shifting Mindsets in an Age of Uncertainty"

Pride and Prejudice: Shifting Mindsets in an Age of Uncertainty de Havas Worldwide

City-brand

:: Saffron Consultants

Nielsen index

How multicultural consumers in the USA are influencing/driving
fresh groceries trends.

 

Nielsen Research

"What Are Connected Shoppers Doing 
And Not Doing Online?" 

 Not doing: clicking on online ads.

"Food for Thought"

"Are we paying enough attention to social media? Recent research proves yet again that social media has a strong influence on purchase decisions: across product categories, 26 percent of purchases on average were spurred by recommendations on social media."

- McKinsey, "The consumer sector in 2030"

"Digital food life"

Source: Hartman Group

KPCB Internet trends 2014

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers

"Ford Trends Report 2014"

   1.    Innovation’s Quiet Riot: Fast-paced and disruptive innovation is becoming increasingly institutionalized and ubiquitous – fundamentally changing the way consumers work, play and communicate

   2.    Old School: Consumers are romanticizing how things used to be, finding comfort and connection in products, brands and experiences that evoke nostalgia

   3.    Meaningful vs. the Middle Man: Seeking more intimate connections with retailers and service providers, consumers are hunting for stories of identity and meaning in their products and services

   4.    Statusphere: Across the globe, consumers are broadening the ways they display their wealth – sometimes it screams, sometimes it whispers – upending traditional expressions of status and influence

   5.    Vying for Validation: In a world of hyper-self-expression, chronic public journaling and other forms of digital expression, consumers are creating a public self that may need validation even more than their authentic self

   6.    Fear of Missing Out/Joy of Missing Out: A tug of war is emerging as the traditional FOMO is challenged by the JOMO. On one end, consumers are persevering to take advantage of everything at their disposal. On the other, they are mindful of the need to focus on, and enjoy, what matters most

   7.    Micro Moments: With so much information at our fingertips, downtime has given way to filling every moment with bite-sized chunks of information, education and entertainment – seemingly packing our lives with productivity

   8.    Myth of Multitasking: In an increasingly screen-saturated, multitasking modern world, more and more evidence is emerging to suggest that when we do everything at once, we sacrifice the quality – and often safety – of each thing we do

   9.    Female Frontier: Profiles of women have reached new prominence; demographic shifts are changing household dynamics and definitions. Together, women and men will redefine roles and responsibilities in 2014

   10.    Sustainability Blues: The world has been fixated on going green, and now the attention is shifting beyond recycling and eco-chic living to a growing concern for the power and preciousness of the planet’s water

Fonte

"The New Multi-screen World"

"How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action?"

- Gai Pham, Google mobile ads marketing

via

"Couch potatoe-ing"

"Then, Now, Next"

  "Wolff Olins responds to Mary Meeker's 2012 internet report".

"Sinais dos tempos"

Material countries are becoming more spiritual.
Spiritual countries are becoming more material.



 via

"The end of advertising"

"The end of advertising as we know it" (again?)

Imagine an advertising world where... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated "impressions." Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry.

"Food for thought"

Germans feel more guilty
about not brushing their
teeth than having an affair

[Visa Europe: Consumer Insights Report 2008]

"Branded iPhone"

Branded iPhone Apps - the next generation of immersive mobile branding

"Transformer generation"

Transformer Generation

Luxury brands

"A leading luxury brand understands that it is an icon. It stands beyond its competitors and transcends categories by creating a clear space around itself that makes substitution an unacceptable compromise."

[Via: Interbrand "2008 Leading Luxury Brands"]

Young Adults Revealed

Companhias 2.0

--------------------------------------------------------- Foto via Flickr]

"Are organisations prepared for the millennial consumer?"

[Fonte: Economist Intelligence Unit]