

The Martin Agency || ....................... || Strawberry Frog, NY
Ignacio Oreamuno e a turma do site I Have and Idea, têm feito um excelente grabalho na rúbrica "Agency profile".
Vale a pena espreitar os bastidores e conhecer um pouco melhor algumas agências como a Martin Agency e a Strawberry Frog, NY (acima referidas).



"Since his arrival in Britain 18 months ago Jose Mourinho's style, arrogance and Iberian good looks have charmed and irritated in equal measure. As his Chelsea team prepare to meet Barcelona this week, Peter Conrad argues that Mourinho's militancy and shameless self-belief are rooted in his country's fervent attachments to family, religion and politics."





















"Brands fail for many reasons - bad products, bad research, bad pricing, bad distribution, bad advertising, bad strategy and bad luck. But increasingly, brands also fail when they don't adjust to market changes and quickly become less relevant."
















