[Clique na imagem para ver o filme]
March 31, 2006
"Wedding"
Porque os criativos não sabem fazer apenas publicidade.
Um cartoon do Zeca da JWT (art director) para revista Just Leader (do Fredy Vinagre, ex-Meios & Publicidade).
March 30, 2006
L'Oreal vai às compras
A Body Shop foi comprada pela L'Oreal. Até aqui nada de novo ... a não ser no "discurso dissonante" da fundadora da primeira:
"The language of business is not the language of the soul or the language of humanity. It's a language of indifference; it's a language of separation, of secrecy, of hierarchy."
-- Dame Anita Roddick, founder, The Body Shop
"When we've got the biggest cosmetics company in the world saying 'Teach us about family farmers, teach us about women's co-operatives', then we are very happy."
-- Anita Roddick (há cerca de 2 semanas atrás)
March 17, 2006
Previsões 2006
1. Nanotechnology will be used for everything from monitoring the health of soldiers in the battlefield to transforming waste into edible material.
2. U.S. public education will face an uphill battle for survival.
3. Wind and tidal power will grow considerably in the next five years.
4. More doctors and hospitals will use wireless technologies such as wearable computers and mattresses embedded with sensors to help care for patients.
5. Digital electronic assistant programs will surf the Net on our behalf and enable us to amass entire digital libraries on a given subject by doing nothing more than setting a few key search guidelines.
6. More people will be affected by Alzheimer?s disease.
7. Death by global warming.
8. Science in Latin America will rise considerably.
9. Look out for a job boom in solar industries, with some 42,000 new U.S. jobs by 2015.
10. The open-source phenomenon will transform employment as radically as blogging has changed the fields of media and journalism.
[Via: World Future Society]
2. U.S. public education will face an uphill battle for survival.
3. Wind and tidal power will grow considerably in the next five years.
4. More doctors and hospitals will use wireless technologies such as wearable computers and mattresses embedded with sensors to help care for patients.
5. Digital electronic assistant programs will surf the Net on our behalf and enable us to amass entire digital libraries on a given subject by doing nothing more than setting a few key search guidelines.
6. More people will be affected by Alzheimer?s disease.
7. Death by global warming.
8. Science in Latin America will rise considerably.
9. Look out for a job boom in solar industries, with some 42,000 new U.S. jobs by 2015.
10. The open-source phenomenon will transform employment as radically as blogging has changed the fields of media and journalism.
[Via: World Future Society]
"Renting makes many faces sad"
Cliente: Landlorc Inc. (agência imobiliária)
Agência: Gavrila & Asociatii, Roménia
March 11, 2006
Velhinha sobe ao Everest
"85 year old lady wants to climb Mount Everest - together with her dachshund! This story made worldwide headlines in newspapers, magazines, forums, internet newsportals and on the radio. 85 year old Mary Woodbridge from Britain announced the ascent of the world's highest mountain on her website www.mary-woodbridge.co.uk which included homemade, funny training videos of her and her little dog Daisy."[Mais um viral ... via Spillmann/Felser/Leo Burnett, Zurich]
March 01, 2006
"Food for thought"
"You can have innovation without branding, but you can't have branding without innovation."- Sir Martin Sorrell
February 25, 2006
February 24, 2006
February 23, 2006
A Oriente ... nada de novo
"When CNW surveyed shoppers coming out of Wal-Mart stores, 75% said they preferred to buy American, yet an inspection of their purchases found that 90% were made in China."- CHICAGO TRIBUNE 1.24.06
Isto daria uma interessante discussão sobre a imagem de «brand provenance», o país de fabrico real e as percepções que o consumidor tem sobre aquilo que julga comprar.
"Food for thought"
"The 'surplus society' has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality. To succeed we must stop being so damn normal. In a winner-takes-all world, normal = nothing."- Kjell Nordström and Jonas Ridderstråle, "Funky Business"
February 21, 2006
Tendências do mercado
OMV - Operadores Móveis VirtuaisDepois da TMN e da Optimus terem lançado respectivamente as Uzo e Rede4, a Tele2 de acordo com o Diário Económico tem planos para se lançar em Portugal como revendedor de serviços móveis ... e aparentemente, também o Carrefour e o El Corte Inglés pretendem lançar uma rede móvel virtual (para já em Espanha).
No Reino Unido, o Tesco (gigante retalho) também já tem uma rede móvel virtual. As OMV são uma "business opportunity" que vieram para ficar, independentemente das empresas que as lançam estarem ligadas ou não ao mercado das telecomunicações.
Clipping matinal
Produtividade e OPA's
"(...) numa situação normal, as pessoas trabalham produtivamente 5,9 horas das suas oito horas de trabalho. Num contexto de OPA - que se pode arrastar durante meses - o dia útil de trabalho pode resumir-se a apenas duas horas."
- in Jornal de Negócios (sobre um estudo recente da Deloitte)
"(...) numa situação normal, as pessoas trabalham produtivamente 5,9 horas das suas oito horas de trabalho. Num contexto de OPA - que se pode arrastar durante meses - o dia útil de trabalho pode resumir-se a apenas duas horas."
- in Jornal de Negócios (sobre um estudo recente da Deloitte)
February 20, 2006
As agências por dentro
The Martin Agency || ....................... || Strawberry Frog, NY
Ignacio Oreamuno e a turma do site I Have and Idea, têm feito um excelente grabalho na rúbrica "Agency profile".
Vale a pena espreitar os bastidores e conhecer um pouco melhor algumas agências como a Martin Agency e a Strawberry Frog, NY (acima referidas).
February 19, 2006
"The Fogged Mirror"
"The Fogged Mirror" - exposição de quadros e afins do Ed Templeton, skater, fundador da Toy Machine e artista iconoclasta.
[Via: Roberts and Tilton, Los Angeles]
"Sopranos" e "Google maps"
De acordo com a Advertising Age, a HBO criou um "Sopranos Map" utilizando a plataforma do Google Earth. O mesmo funciona como guia geo-visual das ruas de New Jersey, onde algumas das cenas mais marcantes da série tiveram lugar.
"Mourinho, Pátria e Família"
"Since his arrival in Britain 18 months ago Jose Mourinho's style, arrogance and Iberian good looks have charmed and irritated in equal measure. As his Chelsea team prepare to meet Barcelona this week, Peter Conrad argues that Mourinho's militancy and shameless self-belief are rooted in his country's fervent attachments to family, religion and politics."[Via: "The great dictator" in Observer Review]
February 17, 2006
"Scrabble"
Scrabble - um filme "peculiar" mas interessante criado pelo
realizador Graydon Sheppard para a revista Shots, Londres.
February 16, 2006
February 09, 2006
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