April 23, 2006

Modernismos



"Modernism: Designing a New World" actualmente no V&A.

"Modernism: Designing a New World, at the V&A, is the first in-depth exhibition that looks at the key movement of 20th-century design. Modernism revolutionised the world around us and the way we live. It inspired our love of minimalist architecture and design and still influences the buildings we inhabit, the chairs we sit on and the graphic design that we see today."

April 21, 2006

Kerouac "Beat Generation"



[Via: Panopticist]

Fred e Farid no CCP



Fred e Farid - A coqueluche internacional que já passou pela CLM BBDO, TBWA Paris, BBH London, Goodby Silverstein S. Francisco ... e que agora se encontra à frente da Marcel, Paris vão estar presentes na próxima edição do Clube de Criativos de Portugal, no ínicio de Junho.

SEAT Altea




"The sports car that makes others feel small"
By Atletico International Advertising

MSTF Partners





Sic Notícias

April 19, 2006

Ruminações

"Advertising's only purpose is to differentiate brands in the consumer's mind and to minimize whatever brand parity exists."
- Phil Dusenberry,
ex-CEO BBDO, NY

Beautiful losers

Sobre os planners ...

"We believe in smart people. And we believe that planners are among the most brilliant people in advertising. Do we think great advertising can be created in the absence of a planning department? Absolutely. But we'd be fools not to work alongside people who can find a method in our madness. And bigger fools not to work alongside people who can inspire us."
- Jamie Barrett, Goodby, Silverstein & Partners

[Fonte: "Truth in Advertising", Ad Week]

Coca-Cola R'n'R



Jack White dos White Stripes canta e encanta neste
novo anúncio da Coca-Cola.

[Via: Ad-Rag]

April 18, 2006

"Food for thought"

"Office workers are distracted every 11 minutes by an email, phone call or colleague."
- University of California

April 12, 2006

F@#*in" Meal



[Clique na imagem para ver o filme]
Cliente: Knorr Frozen Entrees
Agência: DDB Canada, Toronto

April 07, 2006

Media alternativa no WC


[Lyomer Spray, Bates Red Cell]


[Banco Alimentar, FCB Lisboa]


[Kellogg's Allbran, Leo Burnett Lisboa]

April 05, 2006

In Memoriam


[Carsus Dias nos tempos da Leo Burnett, Lisboa 2003]


Morreu aos 32 anos em São Paulo um dos brasileiros que mais deixou amigos em Portugal: o Carsus Dias. Ele trabalhou na Leo Burnett, onde foi o director de arte das famosas campanhas pro café Herédia (Leão de Prata) e para a Livraria Ferim. Quem melhor definiu o Carsus e as saudades que ele vai deixar em todos nós, foi o texto que a Gabriela, mulher do Carsus, escreveu para o Clube de Criação de São Paulo.


OS PRÊMIOS DE CARSUS DIAS
Grand Prix na categoria CARÁTER
Leão de Ouro na categoria BOM CORAÇÃO
One Show nas categorias TALENTO e PROFISSIONALISMO
Leão de Prata na categoria SENSIBILIDADE
Clio de Ouro na categoria INTELIGÊNCIA
Eurobest na categoria HUMILDADE

Sorte a minha ter dividido a vida com alguém assim, tão premiado. Você é nosso herói.

Gabriela Hunnicutt

April 03, 2006

Nike e a turma ...



"Joga TV": Henry, Cristiano, Ronaldinho, Rooney, Ronaldo ...

April 02, 2006

Ruminações ...

"(Brands) They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods." - Rosser Reeves, Reality in Advertising, 1961.

[Esta é uma das melhores definições que ouvi até agora, sobre o poder que as marcas têm em nós - cortesia do Sr. Rosser Reeves, autor da famosa USP - Unique Selling Proposition]

................ //// ...............

E por falar na velhinha USP e nos atributos diferenciadores das marcas (que são cada vez menores):

"What is the USP for Coke or Pepsi? Their advertising has become their USP."
- Bob Barrie, Fallon Minneapolis

"I don't believe you sell anyone anything; instead you make them want to buy. Most of the time there isn't a USP, so giving brands a personality is extremelly importante now."
- Ron Mather, Grey Advertising

"I don't think you need to offer a rational benefit. I think you need to offer a benefit a rational person can understand."
- Gary Goldsmith, Lowe Worldwide

"Vending machine"



Cliente: Mini
Agência: Crispin Porter + Bogusky

April 01, 2006

March 31, 2006

Volkswagen/Agence V


[Clique na imagem para ver o filme]

"Wedding"



Porque os criativos não sabem fazer apenas publicidade.
Um cartoon do Zeca da JWT (art director) para revista Just Leader (do Fredy Vinagre, ex-Meios & Publicidade).

March 30, 2006

Amesterdão: Paisagem urbana









L'Oreal vai às compras



A Body Shop foi comprada pela L'Oreal. Até aqui nada de novo ... a não ser no "discurso dissonante" da fundadora da primeira:

"The language of business is not the language of the soul or the language of humanity. It's a language of indifference; it's a language of separation, of secrecy, of hierarchy."
-- Dame Anita Roddick, founder, The Body Shop

"When we've got the biggest cosmetics company in the world saying 'Teach us about family farmers, teach us about women's co-operatives', then we are very happy."
-- Anita Roddick (há cerca de 2 semanas atrás)

March 17, 2006

Fechado ...



Fechado para férias. Inglaterra e Holanda nos próximos 12 dias.

Previsões 2006

1. Nanotechnology will be used for everything from monitoring the health of soldiers in the battlefield to transforming waste into edible material.

2. U.S. public education will face an uphill battle for survival.

3. Wind and tidal power will grow considerably in the next five years.

4. More doctors and hospitals will use wireless technologies such as wearable computers and mattresses embedded with sensors to help care for patients.

5. Digital electronic assistant programs will surf the Net on our behalf and enable us to amass entire digital libraries on a given subject by doing nothing more than setting a few key search guidelines.

6. More people will be affected by Alzheimer?s disease.

7. Death by global warming.

8. Science in Latin America will rise considerably.

9. Look out for a job boom in solar industries, with some 42,000 new U.S. jobs by 2015.

10. The open-source phenomenon will transform employment as radically as blogging has changed the fields of media and journalism.

[Via: World Future Society]

Stori: "Clothes with a twist"



Cliente: Stori
Agência: 1pointsize

"Renting makes many faces sad"



Cliente: Landlorc Inc. (agência imobiliária)
Agência: Gavrila & Asociatii, Roménia

March 11, 2006

Fumar mata ... os outros





Agência: Soria&Grey, Slovakia

[Via: AdArena]

"Bubblicious"




Agência: Duval Guillaume, Brussels

Funciona melhor que gelo!



Nova campanha de lançamento Adidas ClimaCool
[TBWA\CHIAT\DAY, San Francisco]

Velhinha sobe ao Everest

"85 year old lady wants to climb Mount Everest - together with her dachshund! This story made worldwide headlines in newspapers, magazines, forums, internet newsportals and on the radio. 85 year old Mary Woodbridge from Britain announced the ascent of the world's highest mountain on her website www.mary-woodbridge.co.uk which included homemade, funny training videos of her and her little dog Daisy."

[Mais um viral ... via Spillmann/Felser/Leo Burnett, Zurich]

March 01, 2006

"Food for thought"

"You can have innovation without branding, but you can't have branding without innovation."
- Sir Martin Sorrell

"Irresistibly yummy"


Agência: 1pointsize
Cliente: Restaurante Eatalica

"Maximum load capacity"


Agência: FCB, S.Paulo
Cliente: Fiat Ducato