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February 06, 2007
Sobre o leito conjugal
Homens preparem-se ...
"The book Next Now: Trends for the Future predicts that married couples breaking master suites into adjoining bedrooms will be one of the hot trends in 2007, driven primarily by women seeking to escape men who snore and to get a good night's sleep."
-- in Austin American-Statesman, 1.11.07
"The book Next Now: Trends for the Future predicts that married couples breaking master suites into adjoining bedrooms will be one of the hot trends in 2007, driven primarily by women seeking to escape men who snore and to get a good night's sleep."
-- in Austin American-Statesman, 1.11.07
February 05, 2007
February 02, 2007
Cidadania online
"Putting citizens online. Not in line."
Na freguesia de Lewisham (London southeast council) os moradores são convidados a envolver-se na manutenção e limpeza das ruas e edifícios através do telemóvel.
Quem quiser reportar uma parede graffitada, uma rua esburacada, um caixote do lixo danificado ou um frigorífico "esquecido" no meio da rua - pode através de um SMS filmar ou fotografar o local e colocar no site "Love Lewsham" disponibilizado pela própria freguesia.
O site funciona também como um fórum participativo onde os moradores podem igualmente deixar comentários e ver o "status report" das obras executadas pela Junta.
[Nota pessoal: A Junta de Freguesia de S. Mamede (onde vivo), bem que poderia pensar numa "coisa" destas.]
February 01, 2007
BrandChannel Awards 06
Google Apple YouTube Wikipedia Starbucks Nokia Skype ...
... As marcas "reader's choice" de 2006 de acordo com a Interbrand.
Não é interessante verificar (uma vez mais) que valores como a experiência, simplificação, personalização e capacidade de partilha e criação, começam a ser um denominador comum nas marcas de eleição dos consumidores?
... As marcas "reader's choice" de 2006 de acordo com a Interbrand.
Não é interessante verificar (uma vez mais) que valores como a experiência, simplificação, personalização e capacidade de partilha e criação, começam a ser um denominador comum nas marcas de eleição dos consumidores?
"The Ad generator"
"The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans."
January 30, 2007
January 26, 2007
"Food for thought"
"The creative process is a cocktail of instinct, skill, culture and a highly creative feverishness. It is not like a drug; it is a particular state when everything happens very quickly, a mixture of consciousness and unconsciousness, of fear and pleasure; it's a little like making love, the physical act of love."-- Salvador Dali
January 25, 2007
January 17, 2007
January 11, 2007
"Food for thought"
"There is a paradox at the heart of our lives. Most people want more income and strive for it. Yet as Western societies have got richer, their people have become no happier."-- Richard Layard, "Happiness: Lessons from a New Science"
"Little grey sells"
"By scanning the brains of volunteers, advertisers can discover which brands consumers respond to. It's perfectly legal but is it ethical? Our correspondent reports on the controversial practice of neuromarketing."
[Fonte: Times2]
January 10, 2007
"Nike Trial Van"
No sales pitch. Just shoes, advice, and water.
Simples, inteligente e eficaz. Monta-se uma caravana ambulante (pop-up store) num sítio propício para a prática do jogging ... e o resto é auto-evidente.
A experimentação ajuda a criar lealdade; a acção ajuda a criar "good-will" junto da comunidade dos joggers.
[Fonte: PSFK | Via: Room 116]
January 07, 2007
"Food for thought"
"From digital agencies winning traditional above-the-line assignments to branding agencies working across all consumer touch-points, to media owners cutting out the advertising middle-man, to YouTubers making their own ads, the marketer's options just exploded. And with this explosion some control - control over how a brand is portrayed, perceived - must be ceded."-- Claire Beale (editor Campaign Magazine) no The Independent
January 05, 2007
Greenpeace International
"Let's do something. Because clearly they won't do anything."
Bush, Blair, Chirac, Puttin e Zapatero em conversa animada no MSN Messenger.
Cliente: Greenpeace
Agência: Savaglio\TBWA
O blog do AR.CO
O Jorge Nesbitt pediu-me e eu com todo o prazer ajudo-o a divulgar o blog do AR.CO.
Ilustração, BD, actividades extra-curriculares de professores e alunos, aqui
As mais contagiantes
YouTube, Nintendo Wii, iPod Nano, Design Barcode, Dove "Evolution", Adidas Adicolor, Current TV ... são algumas das ideias mais contagiantes de 2006 de acordo com a Contagious Magazine.
Os valores que os consumidores procuram neste tipo de produtos e serviços, estão todos lá:
-- Experimentação; Simplificação; Capacidade de partilha; Personalização e controlo individual.
[via: R'n'R Advertising]
January 04, 2007
January 02, 2007
"Food for thought"
"People go shopping to cheer themselves up - because their job is depressing; their boss is a bitch; their spouse is having an affair; they feel trapped and bored and short on glamour ... It might work in the short term. Well of course it does."-- Daisy Waugh, Sunday Times, 31 Dez.
December 26, 2006
"The Shopper"
Alguns dados (generalistas) sobre o consumidor enquanto "comprador":
--- 70% of purchase decisions made in front of the shelf
--- 38% of purchase decisions unplanned
--- 5% of consumers loyal to one brand
--- 68% of consumers are permanent "switchers"
[Fonte: Point of Purchase Advertising Institute]
O MySpace dos "Artistas"
Stuart Saatchi: O novo ponto de encontro online dos novos talentos das artes e do design (AKA "stuarts" ou "students of arts").
Chipotle Mexican Grill
Por falar no post abaixo publicado, eis mais um recente e interessante exemplo de "user-created content":
Chipotle Mexican Grill hosted a contest worth $40,000 in cash prizes for students at select Universities to create a 30 second spot that would be featured on the company's website. In the first month that the top two spots were posted online, each ad got more than 8.4 million viewers each.
December 22, 2006
"Co-creation rules!"
Sobre a nova cultura participativa e de co-criação entre consumidores e marcas:
"Marketing 1.0 treats customers as objects of communication: marketing is done to them. In co-creation, everyone is a subject - an initiator of action, a creator - and your brand, and your promotions, are the objects everyone gets to play with."
Realmente, para quê gastar tempo, energia e dinheiro em estudos de mercado, "focus groups" e "consumer insights" quando basta às marcas darem as ferramentas certas aos consumidores e pedir-lhes que se envolvam emocionalmente e que participem na construção da marca, em vez de pedir que a comprem apenas?
[Fonte: Change This]
December 21, 2006
A influência do Pós-Modernismo
A influência de pensadores como Jean-François Lyotard, Rolland Barthes e Michel Foucault na prática do "marketing moderno":
"Modern marketing has consciously co-opted the tools of post-modern discourse to sell more stuff. Brands such as Nike explicitly adopt rebellious attitudes in their advertising campaigns. Thus capitalism employs the critique that was designed to destroy it."
[Fonte: Economist]
"Allen Ginsberg-isms"
"The war is language, language abused for Advertisement, language used like magic for power on the planet: Black Magic language, formulas for reality-- Communism is a 9 letter word used by inferior magicians with the wrong alchemical formula for transforming earth into gold."
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