Cliente: Orange
Agência: Fallon, Londres
[Provavelmente um dos próximos Leões de ouro em Cannes este ano]
February 28, 2007
"People are good together"
Cliente: Orange
Agência: Fallon, Londres
[Provavelmente um dos próximos Leões de ouro em Cannes este ano]
February 27, 2007
"Raise Smoke Free Kids"
Cliente: Colorado Department of Public Health & Environment
Agência: Cactus Marketing Communications, Denver
[Nota pessoal: Adoro a visão que esta agência tem de si própria - "An agency is only as good as its People, Process, & Ideas."]
"Fado-Export"
“Prime Minister José Sócrates, who was overwhelmingly elected on a pledge to modernize Portugal, has mixed feelings about fado.
"Fado is about nostalgia, a sadness that is very intimate,” Mr. Sócrates said in an interview. “I’m not a huge fan.” But as fado is a purely Portuguese product, he does not renounce it. “Fado,” he said, “must have the right environment, and the singers must be very special, to give it both beauty and a high standing.”
Um olhar americano sobre o Fado no NY Times.
February 24, 2007
"Food for thought"
"The easiest way to feel creative is to find people who are more ignorant than yourself."-- Ronald S. Burt
Soneca = Melhor criatividade
Na Strawberryfrog os colaboradores são encorajados a dormir uma soneca durante a tarde na própria agência, numa "cama" apetrechada para o efeito.
Ver o video, aqui.
"Big Sushi"
Sushi Takes On the Burger"Asian fast-food chains are growing swiftly as health consciousness helps soy, sashimi and sukiyaki gain footing in mainstream food courts." -- Business Week
February 20, 2007
"Food for thought"
"Culture is created and preserved mainly by communication. And for decades, communication has circulated mostly within the borders of countries – helping to create strong national cultures ... now consumers everywhere have to make sense of the world vis-à-vis Hollywood and Bollywood, CNN and al-Jazeera, hip-hop and Sufi music."-- Douglas Holt
February 17, 2007
February 16, 2007
February 14, 2007
"Food for thought"
"When the world starts to move from a primarily vertical (command and control) value-creation model to an increasingly horizontal (connect and collaborate) creation model, it doesn't affect just how business gets done. It affects everything."-- The World is Flat, Thomas L. Friedman
February 07, 2007
February 06, 2007
Sobre o leito conjugal
Homens preparem-se ...
"The book Next Now: Trends for the Future predicts that married couples breaking master suites into adjoining bedrooms will be one of the hot trends in 2007, driven primarily by women seeking to escape men who snore and to get a good night's sleep."
-- in Austin American-Statesman, 1.11.07
"The book Next Now: Trends for the Future predicts that married couples breaking master suites into adjoining bedrooms will be one of the hot trends in 2007, driven primarily by women seeking to escape men who snore and to get a good night's sleep."
-- in Austin American-Statesman, 1.11.07
February 05, 2007
February 02, 2007
Cidadania online
"Putting citizens online. Not in line."
Na freguesia de Lewisham (London southeast council) os moradores são convidados a envolver-se na manutenção e limpeza das ruas e edifícios através do telemóvel.
Quem quiser reportar uma parede graffitada, uma rua esburacada, um caixote do lixo danificado ou um frigorífico "esquecido" no meio da rua - pode através de um SMS filmar ou fotografar o local e colocar no site "Love Lewsham" disponibilizado pela própria freguesia.
O site funciona também como um fórum participativo onde os moradores podem igualmente deixar comentários e ver o "status report" das obras executadas pela Junta.
[Nota pessoal: A Junta de Freguesia de S. Mamede (onde vivo), bem que poderia pensar numa "coisa" destas.]
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