[Autor: Vinchen | Via: Wooster Collective]
April 26, 2007
"Rubicanismos"
“You can make a brand with any combination of
adjectives, and no one will notice it.”
-- Raymond Rubicam
April 20, 2007
April 18, 2007
April 17, 2007
"Food for thought"
"But consumption is too accessible now. What really counts today is status - and that comes from your eco-credentials, or your status in the virtual world, or your creativity as a consumer."-- Reiner Evers, Trendwatching.com in Holland Herald (Abril 2007)
"Lux populi"
"Look around, and you will see that almost every category of consumables has cake at the top. This is true not just for expensive products such as town cars and McMansions, but for everyday objects. In bottled water, for instance, there is Evian, advertised as if it were a liqueur. In coffee, there’s Starbucks; in ice cream, Häagen-Dazs; in sneakers, Nike; in wine, Chateau Margaux; in cigars, Arturo Fuente Hemingway, and well, you know the rest. Having a few TVs around the house is fine, but what you really need is a home entertainment center worthy of Versailles, with a JBL Ultra Synthesis One audio system, a Vidikron Vision One front projector, a Stewart Ultramatte 150 screen, a Pioneer DV-09 DVD player, and an AMX ViewPoint remote control. Hungry for chow with your entertainment? Celebrity chef Wolfgang Puck has his own line of TV dinner entrées."
[Fonte: The Wilson Quarterly]
April 16, 2007
April 12, 2007
April 06, 2007
"Food for thought"
"Ideas are useless unless used. The proof of their value is only in their implementation. Until then, they are in limbo."-- Theodore Levitt, Ideas Are Useless Unless Used
April 05, 2007
April 04, 2007
April 02, 2007
April 01, 2007
"Food for thought"
"What do you want from an airline beyond a well-priced ticket and punctual service? Do you want more legroom? A guarantee that the crying baby will be at least 10 rows away from you? That the man across the aisle will not snore for a solid six hours between Hong Kong and Melbourne? Or a cabin full of attentive and elegant flight attendants who anticipate your next need?"-- Tyler Brûlé in International Herald Tribune
"Not a fashion accessory"
"The fact which FAADA, the Foundation for the Adoption, Patronage and Defence of Animals, provided us with was absolutely decisive: 80% of the people who purchase an animal do it on impulse - people who act on the same impulses as those involved when buying a bag, a pair of earrings or a T-shirt."
Agency: Contrapunto Barcelona
Client: FAADA
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Pere Ferrer
March 30, 2007
"Food for thought"
"The real brand heroes are so often the small guys. The guys who innovate because they can't spend; the guys who understand brand utility, because if they didn't their companies would wither before they sprouted their first bud; the guys who know their audience, because they, well, talk to them."-- Jonah Bloom in Advertising Age
March 29, 2007
"The Average American male"
Como promover um livro recorrendo apenas ao word-of-mouse da comunidade "YouTubista".
March 27, 2007
March 26, 2007
March 20, 2007
Não é para o estômago
Cliente: Ariel Tablets
Agência: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
March 16, 2007
"Food for thought"
"Consumers are being swamped with negative messages and annoying offers. This has the effect of destroying trust and fostering indifference – about the worst thing that can happen to a provider; in fact, any kind of marketing today should be permission marketing".-- Dr. David Bosshart, Gottlieb Duttweiler Institut
Supermercados mais "verdes"
O mercado do retalho alimentar é realmente bastante dinâmico e inovador. De um modo geral as grandes cadeias de supermercados competem e tentam diferenciar-se entre si através de 4 atributos-chave: Preço, Variedade e diversidade da oferta, Conveniência e Experiência no ponto-de-venda. Em Inglaterra a "moda", depois da oferta de produtos biológicos e de produtos com selo de "comércio justo", parece ser agora a oferta de produtos que indicam nas embalagens o nível de carbono libertado para a atmosfera, durante a produção do mesmo.
Será que em Portugal esta pequena inovação seria útil e relevante para o consumidor? Será que o gigante Tesco ao querer criar uma espécie de "low-carbon economy" no sector do retalho alimentar, está a mostrar às pessoas como praticar um melhor consumo?
[Fonte: Guardian UK]
March 15, 2007
Marketing "pouco" relacional
Os Senhores do Holmes Place em vez de nos bombardearem o telemóvel com SMS intrusivos com instruções para trazermos um amigo em troca de umas Havainas, fariam mais pela sua marca em termos de boa vontade e serviço ao cliente se enviassem aos mesmos SMS a avisar que os duches não têm água quente ou que o banho turco não está a funcionar, ou que a piscina (por exemplo) se encontra fechada para obras.
Afinal de contas a sua gigantesca base de dados de telemóveis serve apenas para quê?
Vox Populi
"Publicidade é a alma do negócio, cara."
Ouvi eu da minha varanda, da boca de um pedreiro que
falava ao telemóvel.
Ouvi eu da minha varanda, da boca de um pedreiro que
falava ao telemóvel.
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