

[Fonte: The Times, UK]

\\\\ - - - - "Do the Green Thing" - - - - ////

Coisas que se ouvem nos escritórios:

"I think of the people when they're on their sofas watching the telly. I want to do it in a way that's fair - I'm selling you this, but in exchange I'll give you this minute of colour amd hypnotising music."


"In developing markets, advertising is seen more as a conveyor of useful information. In more developed markets, people don't need it to play that role. They have too much information already." -- Jonathan Carson in International Herald Tribune




"I have said for 20 years that our success is not an entitlement and now it's proving to be a reality. Let's be smarter about how we are spending our time, money and resources. Let's get back to the core. Push for innovation and do the things necessary to once again differentiate Starbucks from all others."

"If you look at where all the best ideas in advertising are created, it tends to be in places where taking risks is acceptable. Where budgets are small and under the radar. Where not too many people want to be involved. Where the agency or client has nothing to lose. Where the environment or culture is forced to deal with risk on a daily basis."