"Food for thought"

"Nothing is perfect. Life is messy. Relationships are complex. Outcomes are uncertain. People are irrational." -- Hugh Mackay

"Beard"

Cliente: Coca-Cola
Agência: Ogilvy, Buenos Aires

Campanha Eurostar

"Attention! London is around the corner."

[Via: Guardian "You taking the piss?"]

"Guide dog"

Cliente: PlayStation Portable
Agência: TBWA\Madrid

O poder de uma boa estória

"There are two ways to persuade people. The first is by using the conventional rethoric, which is what most executives are trained in. It's an intellectual process, and in the business world it usually consists of a Power Point presentation in which you say 'Here is our company's biggest challenge, and here is what we need to do to prosper'. And you build your case by giving statistics and facts and quotes from authorities. But there are two problems with rethoric. First, the people you're talking to have their own set of authorities, statistics and experiences. While you're trying to persuade them, they are arguing with in their heads. Second if you do succeed in persuading them, you've done so only on an intellectual basis. That's not good enough, because people are not inspired to act by reason alone. The other way to persuade people - and ultimately a much more powerful way - is by uniting an idea with an emotion. The best way to do this is by telling a compelling story."

-- Robert McKee, "Storytelling That Moves People" in HBR

Mensagens "contextualizadas"

[Via: Post Secret]

TV vs Internet?

"Imagine an advertising world where… spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots."
- - The end of advertising as we know it

[Via: Marketing Vox]

Vida de cão

Quem disse que uma vida de cão é má?

[via: The Future Lab]

"Your vote, our future"

"Food for thought"

"The media environment has become more fragmented, and advertising and marketing executives must be able to use a broader array of tools - from social media to branded entertainment - to reach target audiences (...) This is an industry with a constant learning curve, and staying relevant means being adaptable." -- Dave Willmer, The Creative Group.

O outro lado da moeda

"The London Olympic games = wasting public money, overrunning budgets, inconveniencing the public, and indulging the arrogance of the organisers"

"Aerosol"

Cliente: Vancity Savings Credit Union
Agência: TBWA\Vancouver

"Office"

[Campanha assinada pelo português José R. Cabaço]

Cliente: Electronic Arts (Hellgate London)
Agência: Wieden + Kennedy, Portland

Banksy apanhado

[Fonte: The Times, UK]

"Kerouac"

"Do the Green Thing"

\\\\ - - - - "Do the Green Thing" - - - - ////

"The Enormous"

Porque vale sempre a pena recordar o episódio do "The Simple Life" no qual Paris Hilton e Nicole Ritchie vão estagiar para a Crispin Porter + Bogusky de Miami e têm que responder a um briefing da Burger King.

MTV Exit

Cliente: MTV
Agência: Ogilvy Portugal

"Learn Dance Disco"

Hoje BedROOM

Charles Bukowski

"Nobody's ugly after 2am."

"Overheard in the office"

Coisas que se ouvem nos escritórios:

"Boss: Do you have five minutes so I can talk to you for a sec?"

Será?

[Via: Pictures of Walls]

"Afraid of the dark"

Cliente: The Economist
Agência: Abbot Mead Vickers BBDO, London

"The unoffical drink of ..."

Cliente: Heineken
Agência: The Red Brick Road, London

"For advertising lovers"

"Erik Vervroegen - David Droga - Alex Bogusky"

"Food for thought"

"I think of the people when they're on their sofas watching the telly. I want to do it in a way that's fair - I'm selling you this, but in exchange I'll give you this minute of colour amd hypnotising music."
-- Juan Cabral, CD Fallon London in Esquire

Dia de adopção

"Adoption Day" - - - Um projecto da artista plástica francesa Prune Norry, que aborda temas como a alteração genética e a investigação de células estaminais.

Radar n.2

E depois da silly season do Verão, eis que nos chega o n.2 da Radar, a revista digital e «home-made» da Lowe Lisboa.

Neste mês de Outubro, a edição da Radar é dedicada "às ideias, marcas e pessoas que se chegam à frente".

Mr. Banksy

[Via: Room 116]

BBC "G.I. Jonny"

"Trashed"

Find more videos like this on AdGabber


Cliente: Honda Civic Hybrid
Agência: Rubin Postaer and Associates

"Food for thought"

"In developing markets, advertising is seen more as a conveyor of useful information. In more developed markets, people don't need it to play that role. They have too much information already." -- Jonathan Carson in International Herald Tribune

Declaração de posicionamento

"Monocle is a fat monthly mag that bills itself as A Briefing on Global Affairs, Business, Culture & Design. It's stuffed with ads for Gucci and Prada and Louis Vuitton, and it seems to be written for the kind of people who buy Gucci and Prada and Louis Vuitton products at duty-free shops between flights to conferences with names like Globalization and the Future of International Design."
-- By Peter Carlson, Washington Post

O paradoxo da escolha

"Although we love the idea of choice - our culture almost worships it - we seek refuge in the familiar and the comfortable."
-- Hugh Mackay

E por falar em Lobos

Portuguesismos

Já repararam que nós Portugueses numa conversa, somos pródigos a pluralizar e generalizar nos pronomes pessoais?

Somos incapazes de nos referir às pessoas e coisas pelo nome próprio, é sempre "eles" isto e "vocês" aqueloutro.

"Thank You Mr. Mourinho"

[Agência: Kitcatt Nohr Alexander Shaw]

"WishBin"

Cansado de receber um par de peúgas pelo Natal e de retorquir com um sorriso amarelo?
Agora pode já criar uma "wish-list" de presentes que gostaria de receber um dia e partilhá-la online com a família e amigos.

"Food for thought"

"I have said for 20 years that our success is not an entitlement and now it's proving to be a reality. Let's be smarter about how we are spending our time, money and resources. Let's get back to the core. Push for innovation and do the things necessary to once again differentiate Starbucks from all others."
- Howard Schultz, Chairman and Founder of Starbucks