"ASAP"

Videoclip da semana

\\\ --------- The Bees "Chicken Payback" --------- ///

Tribos móveis virtuais

O conceito dos operadores móveis virtuais parece estar a pegar. Depois dos pioneiros Uzo e Rede 4 (empresas parte de outros operadores) e do recente Phone-ix (CTT), tudo leva a indicar que vamos assistir a um boom deste tipo de oferta. Oferta essa que se irá tornar cada vez mais fragmentada e segmentada.

No Reino Unido a cadeia de supermercados Tesco já tem há alguns anos o seu "Tesco Mobile" ao dispor dos seus clientes. Em Portugal parece que a Auchan, o Automóvel Clube de Portugal, o El Corte Ingles e a Media Capital estão interessados em criar as suas próprias marcas de telecomunicações móveis virtuais.

E para quando um operador móvel virtual do Benfica? O que aconteria aos "6 milhões" de adeptos-clientes que se encontram espalhados pelas outras redes (TMN, Optimus, Vodafone)? Era curioso ver, não era?

"You are my sunshine"

"Remote control"

by Finn Magee

"Damm right"

Cliente: Canadian Club
Agência: Energy BBDO, Chicago

"Shopocalypse"

"What Would Jesus Buy?"

"Authenticity over Exaggeration"

"In today's media-rich world, traditional advertising models are breaking down. Now, the consumer runs the show.

Successful advertising campaigns today are self-parodying and spark discussions rather than blatantly sell products."

[Fonte: "Authenticity over Exaggeration: The New Rule in Advertising", Harvard Working Knowledge]

Espírito Natalício = Bolsos vazios

"Deliver us from temptation" ou comos os supermercados nos fazem comprar mais.

"Belong"

"You know who your mates are. Belong."

Cliente: Carling
Agência: Beattie McGuinness Bungay

"Food for thought"

"It's hard being a booze brand these days. Time was when you could pack your ads with glitz and glamour, a bit of sexual tension and sell your brand on the back of a promise of a good time."
-- Claire Beale, Editor of Campaign Magazine

"Death Star Canteen"

"CopyCat"

Cliente: Think! Road Safety
Agência: Leo Burnett, London

Noutros tempos

"The meaning of life"

By Mr. Johnny Rotten.

"Hans Nitzche Studios"

by Jung von Matt, Hamburg

"Naturally juicy"

Cliente: Orangina
Agência: FFL Paris

Greenpeace "Upgrade"

"New Creatives"

Para quem não conhece:

http://www.newcreatives.com/

Anúncios (e bons) de criativos que neste espaço podem dar a conhecer o seu trabalho e exercer de forma livre, sem a castração prévia de um brief, as suas ideias e criatividade.

"Aparca maridos"

Diz-nos o El País:
"El centro comercial Gran Via 2 de L'Hospitalet de Llobregat (Barcelona) ha puesto en marcha un espacio en el que los clientes pueden descansar y entretenerse mientras sus mujeres realizan las compras y que han denominado aparca maridos."

"The Designers Mixtape"

"The Designers Mixtape invited designers all over the world to show us their musical taste."


Para juntar ao iTunes ou playlists de cada um.

Pinacolada hoje

"Se necesitan 120 crías"

Cliente: FAADA - Fundación para la Adopción, el Apadrinamiento y la Defensa de los Animales
Agência: Contrapunto Barcelona

"Modern life is rubbish"

Leio o recente relatório “The Fast Consumer” da Euromonitor. A vida nas sociedades modernas e desenvolvidas anda autenticamente a dois tempos e dois ritmos. Um de completa aceleração: o ritual frenético da casa-trabalho-casa, as obrigações, o stress, a cultura de sucesso, a falta de tempo, a necessidade de gerir mais e melhor as coisas, as vidas multitasking que levamos e encenamos diariamente.

Como resposta, a necessidade de desacelerar ao mesmo tempo: a procura de produtos e serviços tecnológicos e alimentares mais convergentes, convenientes e funcionais (telemóveis 3 em 1, iogurtes 2 em 1), o cuidado com o corpo, os ginásios e os spa’s, o cocoonning e a procura de maior lazer e entretenimento. Como diria o Sr. Damon Albarn: “Modern life is rubbish”.

"Potato Parade"

"Don't give up on Vista"

"Don't give up on Vista" diz a Apple à Microsoft.

Trevor "Beattie-isms"

"Russell Brand is A Comedian. He does Comedy. Very brilliantly and in a very modern way. On TV. On digital radio. Via podcast. Comedy faces as many challenges as we do, in terms of finding its audience and delivering its message. It's had to evolve. Adapt. Change. But it's still called comedy." - -Trevor Beattie in The Independent

"Food for thought"

"Nothing is perfect. Life is messy. Relationships are complex. Outcomes are uncertain. People are irrational." -- Hugh Mackay

"Beard"

Cliente: Coca-Cola
Agência: Ogilvy, Buenos Aires

Campanha Eurostar

"Attention! London is around the corner."

[Via: Guardian "You taking the piss?"]

"Guide dog"

Cliente: PlayStation Portable
Agência: TBWA\Madrid

O poder de uma boa estória

"There are two ways to persuade people. The first is by using the conventional rethoric, which is what most executives are trained in. It's an intellectual process, and in the business world it usually consists of a Power Point presentation in which you say 'Here is our company's biggest challenge, and here is what we need to do to prosper'. And you build your case by giving statistics and facts and quotes from authorities. But there are two problems with rethoric. First, the people you're talking to have their own set of authorities, statistics and experiences. While you're trying to persuade them, they are arguing with in their heads. Second if you do succeed in persuading them, you've done so only on an intellectual basis. That's not good enough, because people are not inspired to act by reason alone. The other way to persuade people - and ultimately a much more powerful way - is by uniting an idea with an emotion. The best way to do this is by telling a compelling story."

-- Robert McKee, "Storytelling That Moves People" in HBR

Mensagens "contextualizadas"

[Via: Post Secret]

TV vs Internet?

"Imagine an advertising world where… spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots."
- - The end of advertising as we know it

[Via: Marketing Vox]

Vida de cão

Quem disse que uma vida de cão é má?

[via: The Future Lab]

"Your vote, our future"

"Food for thought"

"The media environment has become more fragmented, and advertising and marketing executives must be able to use a broader array of tools - from social media to branded entertainment - to reach target audiences (...) This is an industry with a constant learning curve, and staying relevant means being adaptable." -- Dave Willmer, The Creative Group.

O outro lado da moeda

"The London Olympic games = wasting public money, overrunning budgets, inconveniencing the public, and indulging the arrogance of the organisers"

"Aerosol"

Cliente: Vancity Savings Credit Union
Agência: TBWA\Vancouver

"Office"

[Campanha assinada pelo português José R. Cabaço]

Cliente: Electronic Arts (Hellgate London)
Agência: Wieden + Kennedy, Portland