April 18, 2008
April 16, 2008
April 15, 2008
"Food for thought"
"This isn't a business of TV ads, print campaigns, billboards anymore. It's 200 different things and places and media and opportunities to engage in a conversation with consumers. The more diverse the spectrum of the company the better you communicate." -- José Cabaço, (novo) CCO Euro RSCG, North America
April 14, 2008
April 11, 2008
"Food for thought"
"Each time the medium changes, our relationship to the message changes. In case you haven't noticed, the medium has been changing a lot lately." --Nick Law, R/GA
April 10, 2008
April 08, 2008
April 07, 2008
March 31, 2008
"Food for thought"
"Face it: Most members of marketing departments are not living the same lives as their target audiences."-- Allen P. Adamson, BrandSimple
March 28, 2008
"Do It Yourself"
Não é a marca das 3 listas, mas das 5 listas.
Cliente: K-Swiss
Agência: Krijn van Noordwijk Worldwide
[Via: Ads of the World]
March 27, 2008
"Food for thought"
“In Italy for thirty years under the Borgias they had warfare, terror, murder and bloodshed but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love; they had five hundred years of democracy and peace and what did that produce? The cuckoo clock.”
-- Orson Wells, The Third Man
Realmente e por vezes, do caos nascem boas ideias.
March 26, 2008
Memórias
Como adorava poder comprar um "brinquedo" destes para o meu filho. Talvez aproveitasse para dar uma volta e voltar a ser criança por uns minutos todos os dias.
------------------ > "Kiddies Rides USA"
"Soixante-huitard"
Ora aqui está uma interessante lista de slogans políticos utilizados pelos estudantes, sindicalistas e companhia durante os "Maios de 68".
* Il est interdit d'interdire.
(It is forbidden to forbid.)
* Soyez réaliste, demandez l'impossible.
(Be realistic, demand the impossible.)
* Ne travaillez jamais.
(Never work.)
* Le patron a besoin de toi, tu n'as pas besoin de lui.
(The boss needs you. You don't need him.)
* Vous finirez tous par crever du confort.
(You will all finish up by dying from comfort.)
[Continuar a ler aqui.]
March 22, 2008
"Food for thought"
"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust."-- Zig Ziglar
March 19, 2008
March 18, 2008
March 16, 2008
BTAA
Do "Gorila" da Cadbury ao "Carro-bolo" da Skoda ...
estão todos aqui nos British Television Advertising Awards.
March 12, 2008
Mais monograma, menos comida
Uma estória engraçada que ilustra bem a tendência do chamado "Masstige" (mass + prestige) e de como a pirâmide de Maslow nos dias de hoje parece começar do topo para a base:
"In September 2005, following the worst natural disaster in American history, the Federal Emergency Management Agency (FEMA) began distributing $2,000 debit cards to Hurricane Katrina’s neediest victims. The cards carried a note saying they were not to be used for alcohol, tobacco, or firearms. But the cards said nothing about $800 monogrammed handbags. 'We’ve seen three of the cards,' an employee of a Louis Vuitton store near Atlanta, Georgia, told the New York Daily News soon after the cards were issued."
Continue a ler em:
"The delicate balancing act of luxury for the masses".
Importa-se de repetir?
"I'm very superficial, but I like being superficial. In fact I'm horribly informed but it's not because I want to make intellectual conversation. I hate intellectual conversation. I like to know everything but I don't care about opinions, I don't want to discuss things, I have my own opinion." -- Karl Lagerfeld, I-D, Jan 2008
Um brinde aos "Superficiais" que são também consumidores e contam.
March 07, 2008
March 05, 2008
"Jack's dad wears Vuitton"
[Clique para ver a imagem]
Depois de Mikhaïl Gorbatchev, Catherine Deneuve ... eis que nos surge o pai do "capitão Jack Sparrow" AKA Keith Richards, guitarrista do Stones a dar a cara pela Louis Vuitton.
Será que existe aqui um padrão?
March 04, 2008
"Buy My Tronics"
"Broken and used iPods, cell phones and game consoles"
O consumo descartável e em 2ª mão está vivo e recomenda-se.
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