April 30, 2008
"Qashqai Car Games"
Um carro japonês, um cão piloto e alguns malabarismos.
Já agora vale também a pena dar uma vista d'olhos nos restantes malabarismos.
Cliente: Nissan
Agência: TBWA\London
April 29, 2008
"Viva mais o seu skate"
Que o universo do sk8 tem tido um enorme impacto e influência na actual cultura do urbana (linguagem gráfica, design, roupa, linguagem), nós já sabíamos. Agora que também podemos decorar as nossas casas com móveis feitos a partir de tábuas, já é de facto um novidade.
[Fonte: Skate Study House]
Mr. Lovemarks
"You never get insight from formal research. For most consumer companies, consumer insight is just an agglomeration of facts. Every company has tons and tons of data, but they are all asking the same questions. Information and knowledge are table stakes. Insight and foresight win."
[Fonte: "Aiming for Blue, not Green" in Knowledge@Wharton]
April 22, 2008
April 18, 2008
Churchill-isms
"There is nothing wrong with change, if it is in the right direction."
-- Winston Churchill
April 16, 2008
April 15, 2008
"Food for thought"
"This isn't a business of TV ads, print campaigns, billboards anymore. It's 200 different things and places and media and opportunities to engage in a conversation with consumers. The more diverse the spectrum of the company the better you communicate." -- José Cabaço, (novo) CCO Euro RSCG, North America
April 14, 2008
April 11, 2008
"Food for thought"
"Each time the medium changes, our relationship to the message changes. In case you haven't noticed, the medium has been changing a lot lately." --Nick Law, R/GA
April 10, 2008
April 08, 2008
April 07, 2008
March 31, 2008
"Food for thought"
"Face it: Most members of marketing departments are not living the same lives as their target audiences."-- Allen P. Adamson, BrandSimple
March 28, 2008
"Do It Yourself"
Não é a marca das 3 listas, mas das 5 listas.
Cliente: K-Swiss
Agência: Krijn van Noordwijk Worldwide
[Via: Ads of the World]
March 27, 2008
"Food for thought"
“In Italy for thirty years under the Borgias they had warfare, terror, murder and bloodshed but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love; they had five hundred years of democracy and peace and what did that produce? The cuckoo clock.”
-- Orson Wells, The Third Man
Realmente e por vezes, do caos nascem boas ideias.
March 26, 2008
Memórias
Como adorava poder comprar um "brinquedo" destes para o meu filho. Talvez aproveitasse para dar uma volta e voltar a ser criança por uns minutos todos os dias.
------------------ > "Kiddies Rides USA"
"Soixante-huitard"
Ora aqui está uma interessante lista de slogans políticos utilizados pelos estudantes, sindicalistas e companhia durante os "Maios de 68".
* Il est interdit d'interdire.
(It is forbidden to forbid.)
* Soyez réaliste, demandez l'impossible.
(Be realistic, demand the impossible.)
* Ne travaillez jamais.
(Never work.)
* Le patron a besoin de toi, tu n'as pas besoin de lui.
(The boss needs you. You don't need him.)
* Vous finirez tous par crever du confort.
(You will all finish up by dying from comfort.)
[Continuar a ler aqui.]
March 22, 2008
"Food for thought"
"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust."-- Zig Ziglar
March 19, 2008
March 18, 2008
March 16, 2008
BTAA
Do "Gorila" da Cadbury ao "Carro-bolo" da Skoda ...
estão todos aqui nos British Television Advertising Awards.
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