June 02, 2008
May 24, 2008
May 23, 2008
Teoricamente falando
"Each brand has its own core value. Dan Wieden says it another way: Brands are verbs. 'Nike exhorts, IBM solves, and Sony dreams.' Even Mr. Whipple, as bad as he was, helped Charmin equal soft.
This is an important point, and before we talk about strategy, it bears some discussion.
People don’t have time to figure out what your brand stands for. It is up to you to make your brand stand for something. The way to do it is to make your brand stand for one thing. Brand = adjective."
[Via: I Have an Idea]
May 22, 2008
"Food for thought"
"The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning."-- Mr. Seinfeld
May 18, 2008
May 14, 2008
May 12, 2008
May 07, 2008
May 06, 2008
Muito "Clockwork Orangesque"
Justice | "Stress"
É interessante verificar como a violência continua a ser "sexy" e continua a atrair o ser humano, por muito que ele a negue.
May 02, 2008
Tudo na vida tem um Ranking
Ranking recente da Millward Brown:
"Top 100 Most Powerful Brands 08"
Nos primeiros lugares da lista os “suspeitos” do costume:
- GE
-Microsoft
- Coca-Cola
- China Mobile (será porque são … muitos!?)
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro
E os “Top Ten Risers”:
- Blackberry
- Apple
- Amazon
April 30, 2008
"Qashqai Car Games"
Um carro japonês, um cão piloto e alguns malabarismos.
Já agora vale também a pena dar uma vista d'olhos nos restantes malabarismos.
Cliente: Nissan
Agência: TBWA\London
April 29, 2008
"Viva mais o seu skate"
Que o universo do sk8 tem tido um enorme impacto e influência na actual cultura do urbana (linguagem gráfica, design, roupa, linguagem), nós já sabíamos. Agora que também podemos decorar as nossas casas com móveis feitos a partir de tábuas, já é de facto um novidade.
[Fonte: Skate Study House]
Mr. Lovemarks
"You never get insight from formal research. For most consumer companies, consumer insight is just an agglomeration of facts. Every company has tons and tons of data, but they are all asking the same questions. Information and knowledge are table stakes. Insight and foresight win."
[Fonte: "Aiming for Blue, not Green" in Knowledge@Wharton]
April 22, 2008
April 18, 2008
Churchill-isms
"There is nothing wrong with change, if it is in the right direction."
-- Winston Churchill
April 16, 2008
April 15, 2008
"Food for thought"
"This isn't a business of TV ads, print campaigns, billboards anymore. It's 200 different things and places and media and opportunities to engage in a conversation with consumers. The more diverse the spectrum of the company the better you communicate." -- José Cabaço, (novo) CCO Euro RSCG, North America
April 14, 2008
April 11, 2008
"Food for thought"
"Each time the medium changes, our relationship to the message changes. In case you haven't noticed, the medium has been changing a lot lately." --Nick Law, R/GA
April 10, 2008
April 08, 2008
April 07, 2008
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