July 21, 2008
Genial!
"Zuji Beans. Helping holidays happen"
Cliente: Zuji Travel
Agência: The Hallway/Happy Soldier
[Via: Brainstorm 9]
"You Make It, We Play It"
Mais um exemplo de "consumer-generated content" criado pela AMV BBDO para a Doritos.
"Knife crime"
Cliente: Tower Hamlets Borough Council
Agência: AMV BBDO
E o que Mr. Noel Gallagher tem a dizer sobre o assunto.
July 14, 2008
"Food for thought"
"Welcome to the brave new world of Branded Utility, where brands look to provide a useful service or a helpful application; to give people something they actually need - without demanding an immediate return. Web 2.0 means that it's never been easier or cheaper to develop applications."-- Simon Andrews, MindShare's Chief Digital Strategy Officer
Isto vai precisamente ao encontro do que o meu amigo Frank Striefler da TBWA\Chiat Day diz na PSFK:
Está na altura de "move the agency from creating messages to content & brand behavior".
July 10, 2008
June 23, 2008
June 20, 2008
O vidente
"Soccer is a game for 22 people that run around, play the ball, and one referee who makes a slew of mistakes, and in the end Germany always wins."
-- Gary Lineker
"Believe"
Grand Prix este ano em Cannes?
------------------- "Making-of Believe" --------------------
Cliente: XBox 360 "Halo 3"
Agência: McCann Erickson, S. Francisco
June 19, 2008
June 15, 2008
"Food for thought"
"What is freedom? We have a choice between buying one car or buying another car? It’s a simulation of freedom."
-- Jean Baudrillard
-- Jean Baudrillard
June 12, 2008
"ThinkBox"
Têm alguns exemplos interessantes de caso de sucesso. Vale a pena espreitar algumas das marcas, desafios e soluções encontradas no meio Televisão.
[Fonte: ThinkBox]
June 09, 2008
"The Rise of the Creative Class"
"The 3T’s of economic development are Talent, Technology and Tolerance.
The driving force behind any effective economic strategy is talented people. We live a more mobile age than ever before. People, especially top creative talent, move around a lot.
A community’s ability to attract and retain top talent is the defining issue of the creative age."
-- Richard Florida in TrendBuero
June 05, 2008
"Food for thought"
"In good times people want to advertise, in bad times, they have to."-- Bruce Barton
"Sensation"
"Creator of flavours since 1783"
Fred e Farid, pós-Marcel Paris.
Cliente: Schweppes
Agência: FFL, Paris
June 03, 2008
June 02, 2008
May 24, 2008
May 23, 2008
Teoricamente falando
"Each brand has its own core value. Dan Wieden says it another way: Brands are verbs. 'Nike exhorts, IBM solves, and Sony dreams.' Even Mr. Whipple, as bad as he was, helped Charmin equal soft.
This is an important point, and before we talk about strategy, it bears some discussion.
People don’t have time to figure out what your brand stands for. It is up to you to make your brand stand for something. The way to do it is to make your brand stand for one thing. Brand = adjective."
[Via: I Have an Idea]
May 22, 2008
"Food for thought"
"The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning."-- Mr. Seinfeld
May 18, 2008
May 14, 2008
May 12, 2008
May 07, 2008
May 06, 2008
Muito "Clockwork Orangesque"
Justice | "Stress"
É interessante verificar como a violência continua a ser "sexy" e continua a atrair o ser humano, por muito que ele a negue.
May 02, 2008
Tudo na vida tem um Ranking
Ranking recente da Millward Brown:
"Top 100 Most Powerful Brands 08"
Nos primeiros lugares da lista os “suspeitos” do costume:
- GE
-Microsoft
- Coca-Cola
- China Mobile (será porque são … muitos!?)
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro
E os “Top Ten Risers”:
- Blackberry
- Apple
- Amazon
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