July 30, 2008
July 28, 2008
Aprender com os erros
[photo via Flickr]
"Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special."
------------> Fonte: Harvard Working Knowledge
July 25, 2008
Pronto, está tudo dito!
"The West no longer dominates the world’s savings, and as a result no longer dominates global investment and finance."
in "Globalization 3.0 - Prospects for a new world order."
"Oreo Elevator"
Oreo Elevator from CL on Vimeo.
Cliente: Oreo, Kraft Foods
Agência: Draft FCB, NY
(Campanha assinada pelo Claudio Lima que já cá trabalhou na Leo Burnett e FCB)
"Nudists"
A premissa:
Comfort torna a roupa tão macia e suave que até os casais nudistas (ou adeptos do naturismo) passam a usar roupa no corpo.
Cliente: Comfort, Unilever
Agência: Ogilvy, UK
July 24, 2008
"S**t"
Ainda há para aí muita gente descontente com o logotipo que a Wolff Olins criou para os Jogos Olímpicos Londrinos de 2012.
[Via: Wooster Collective]
July 23, 2008
"Food for thought"
"To date, social-media marketing is usually a failed concept because brands engage in practices that are alienating to users, and do not provide useful services to them (...) If you’re not providing content, ensure that you are providing a useful service. Social media helps people manage their social lives. It enables them to do something they are already interested in. It gives them the tools to allow for this."-- Scott Goodson, founder and CEO Strawberryfrog
Branded utility?
Untitled from First and last name on Vimeo.
"Pot Noodle's ad agency Mother London has been developing a stage production - Pot Noodle: The Musical - based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a 'smorgasbord of comedy'.
The show is set in the 'idyllic all-singing, all-dancing Pot Noodle factory', where workers 'pluck Pot Noodles fresh from trees, bottle feed and show them a whole heap of tender loving care'".
[Via: Media Guardian]
July 22, 2008
Bic. Sempre à mão.
Depois das esferográficas, isqueiros e das lâminas de barbear (e depilação), eis que nos chegam os telemóveis "low-cost" da Bic em parceria com a operadora Orange France.
[Via: Springwise]
July 21, 2008
Genial!
"Zuji Beans. Helping holidays happen"
Cliente: Zuji Travel
Agência: The Hallway/Happy Soldier
[Via: Brainstorm 9]
"You Make It, We Play It"
Mais um exemplo de "consumer-generated content" criado pela AMV BBDO para a Doritos.
"Knife crime"
Cliente: Tower Hamlets Borough Council
Agência: AMV BBDO
E o que Mr. Noel Gallagher tem a dizer sobre o assunto.
July 14, 2008
"Food for thought"
"Welcome to the brave new world of Branded Utility, where brands look to provide a useful service or a helpful application; to give people something they actually need - without demanding an immediate return. Web 2.0 means that it's never been easier or cheaper to develop applications."-- Simon Andrews, MindShare's Chief Digital Strategy Officer
Isto vai precisamente ao encontro do que o meu amigo Frank Striefler da TBWA\Chiat Day diz na PSFK:
Está na altura de "move the agency from creating messages to content & brand behavior".
July 10, 2008
June 23, 2008
June 20, 2008
O vidente
"Soccer is a game for 22 people that run around, play the ball, and one referee who makes a slew of mistakes, and in the end Germany always wins."
-- Gary Lineker
"Believe"
Grand Prix este ano em Cannes?
------------------- "Making-of Believe" --------------------
Cliente: XBox 360 "Halo 3"
Agência: McCann Erickson, S. Francisco
June 19, 2008
June 15, 2008
"Food for thought"
"What is freedom? We have a choice between buying one car or buying another car? It’s a simulation of freedom."
-- Jean Baudrillard
-- Jean Baudrillard
June 12, 2008
"ThinkBox"
Têm alguns exemplos interessantes de caso de sucesso. Vale a pena espreitar algumas das marcas, desafios e soluções encontradas no meio Televisão.
[Fonte: ThinkBox]
June 09, 2008
"The Rise of the Creative Class"
"The 3T’s of economic development are Talent, Technology and Tolerance.
The driving force behind any effective economic strategy is talented people. We live a more mobile age than ever before. People, especially top creative talent, move around a lot.
A community’s ability to attract and retain top talent is the defining issue of the creative age."
-- Richard Florida in TrendBuero
June 05, 2008
"Food for thought"
"In good times people want to advertise, in bad times, they have to."-- Bruce Barton
"Sensation"
"Creator of flavours since 1783"
Fred e Farid, pós-Marcel Paris.
Cliente: Schweppes
Agência: FFL, Paris
June 03, 2008
June 02, 2008
May 24, 2008
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