September 04, 2008
"Liga-te ao mundo"
O Alvim quer ligar-se ao mundo.
[Este é um exercício interessante que recentemente voltou a ser adoptado pelas agências - «e se as pessoas fossem privadas do seu Whooper, telemóvel, computador, iPod, etc.?»]
Eco-fadiga?
I'm sick of everyone from Al Gore to the guy who mows my grass telling me to "go green." I'm tired of sifting through the "eco-safe" claims of products as diverse as cleansers, cars and cookies: recycled, recyclable, reusable, organic, all-natural, environmentally friendly, environmentally preferable, environmentally safe, biodegradable, compostable, ozone-friendly, zero-carbon, carbon-neutral … the list is limited only by the imaginations of the marketing geniuses who developed it.
[Fonte: "I'm So Tired of Being Green"]
September 03, 2008
Boots 17 Cosmetics
17 Cosmetics Tips and Hints – The Natural Look
E se a cadeia Boots criasse uma comunidade online para falar com as jovens adolescentes sobre moda, tendências, beleza e criação de novos produtos?
E se a cadeia Boots criasse uma comunidade online para falar com as jovens adolescentes sobre moda, tendências, beleza e criação de novos produtos?
September 02, 2008
"What if?"
E se os modelos esbeltos da Harvey Nichols fossem "bonecos normais" tipo Wallace & Gromit?
[Agência: DDB London , Via: Brainstorm 9]
September 01, 2008
A lógica da inovação
"Every generation innovates around a need that's relevant for the time. When my parents were growing up, there was a vitamin D deficiency, so somebody came up with fortified milk. It always starts with entrepreneurs and then becomes part of big companies. Nestlé started because its founder was a pediatrician whose wife had trouble breast-feeding, so now we have milk formula."-- J. Darius Bikoff, Founder Glacéau Vitaminwater
August 31, 2008
"That's hot"
"Paris's brand is about being hot and man and sex and fashion and fun. She is a beautiful girl with a rockin' body, and that never hurts."
- Howard Bragman, Hollywood publicist in Financial Times
Moral: Uma marca deve ser focada e não se meter em extensões que pouco ou nada têm a ver com o seu ADN (tipo política, não é menina Paris Hilton?).
August 29, 2008
August 26, 2008
O Flickr do Pinguim
Para quem adora os livros e o grafismo da Penguin Books
(como eu), vale a pena espreitar aqui.
(Se bem que o "álbum de capas" poderia estar bem mais completo.)
August 24, 2008
"Food for thought"
"If 2006 was about user-generated content and 2007 about social media, then 2008 is about the conversation."-- Paul Kemp-Robertson, editor Contagious
August 21, 2008
Falsos ambientalistas
Não têm um híbrido, um daqueles carros amigos do ambiente?
Não faz mal cola-se um autocolante.
August 20, 2008
Biblioteca
Para quem trabalha detergentes ou sabão e afins, aconselho vivamento a leitura do capítulo "Soap-powders and Detergents" do livro Mythologies do Sr. Roland Barthes. Interessante e divertido no mínimo!
Gigantes do ofício
"If you're trying to persuade people into do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."
- David Ogilvy
August 18, 2008
"You are what you eat!"
É o que se costuma dizer.
Como tal, toca de inventar um site que permite ao consumidor conhecer todos os ingredientes, aditivos e valor nutricional dos produtos lá de casa.
August 07, 2008
Diálogos
"Are you gonna bark all day, little doggy, or
are you gonna bite?"
-- Mr. Blonde, Reservoir Dogs
July 30, 2008
July 28, 2008
Aprender com os erros
[photo via Flickr]
"Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special."
------------> Fonte: Harvard Working Knowledge
July 25, 2008
Pronto, está tudo dito!
"The West no longer dominates the world’s savings, and as a result no longer dominates global investment and finance."
in "Globalization 3.0 - Prospects for a new world order."
"Oreo Elevator"
Oreo Elevator from CL on Vimeo.
Cliente: Oreo, Kraft Foods
Agência: Draft FCB, NY
(Campanha assinada pelo Claudio Lima que já cá trabalhou na Leo Burnett e FCB)
"Nudists"
A premissa:
Comfort torna a roupa tão macia e suave que até os casais nudistas (ou adeptos do naturismo) passam a usar roupa no corpo.
Cliente: Comfort, Unilever
Agência: Ogilvy, UK
July 24, 2008
"S**t"
Ainda há para aí muita gente descontente com o logotipo que a Wolff Olins criou para os Jogos Olímpicos Londrinos de 2012.
[Via: Wooster Collective]
July 23, 2008
"Food for thought"
"To date, social-media marketing is usually a failed concept because brands engage in practices that are alienating to users, and do not provide useful services to them (...) If you’re not providing content, ensure that you are providing a useful service. Social media helps people manage their social lives. It enables them to do something they are already interested in. It gives them the tools to allow for this."-- Scott Goodson, founder and CEO Strawberryfrog
Branded utility?
Untitled from First and last name on Vimeo.
"Pot Noodle's ad agency Mother London has been developing a stage production - Pot Noodle: The Musical - based on some of the creative concepts used in advertising the snack in recent years and aims to dish up a 'smorgasbord of comedy'.
The show is set in the 'idyllic all-singing, all-dancing Pot Noodle factory', where workers 'pluck Pot Noodles fresh from trees, bottle feed and show them a whole heap of tender loving care'".
[Via: Media Guardian]
July 22, 2008
Bic. Sempre à mão.
Depois das esferográficas, isqueiros e das lâminas de barbear (e depilação), eis que nos chegam os telemóveis "low-cost" da Bic em parceria com a operadora Orange France.
[Via: Springwise]
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