January 09, 2009
"Food for thought"
"Our schools are not teaching what it means to live and work in a knowledge society, but popular culture maybe doing so."-- Henry Jenkins, "Convergence Culture"
Labels:
Food for thought
Mais pianos que pianistas
Cliente: HSBC
Agência: JWT, Argentina
Labels:
Criatividade
January 06, 2009
January 02, 2009
Aforismos

"When everything is coming your way, you're in the wrong lane."
-- Steven Wright
Labels:
aforismos
"Inner child"

Cliente: V&A Museum
Agência: Abbott Mead Vickers BBDO, London
Labels:
Criatividade
"You're powerful"
Cliente: Amnesty International
Agência: Mother, London
Labels:
Criatividade
December 23, 2008
Luxury brands

"A leading luxury brand understands that it is an icon. It stands beyond its competitors and transcends categories by creating a clear space around itself that makes substitution an unacceptable compromise."
[Via: Interbrand "2008 Leading Luxury Brands"]
Labels:
Research and Reports
Young Adults Revealed
Labels:
Research and Reports
December 22, 2008
"I Can Do Anything"
Cliente: Apple
Agência: TBWA\Media Arts Lab
Labels:
Criatividade
December 18, 2008
Waitrose Christmas
Cliente: Waitrose
Agência: Miles Calcraft Briginshaw Duffy
Labels:
Criatividade
Tesco Christmas
Cliente: Tesco
Agência: Red Brick Road
Labels:
Criatividade
December 16, 2008
"The Rise of the Journo-Gurus"
Labels:
Insights e Observações,
Interessante
December 15, 2008
"Food for thought"
"The abiliy to distil complex business propositions and product benefits into a simple, singular thought provides a genuine competitive advantage during troubled and bewildering times. People will inevitably look to brands to act as a kind of filter or navigation tool, so now is the time to commit to marketing ideas that genuinely connec and spark enduring conversations"-- Paul Kemp-Robertson, Contagious Magazine
Labels:
Food for thought
December 14, 2008
Store +
"Mude os presentes para mudar o Mundo."
Cliente: Cruz Vermelha
Agência: Leo Burnett, Lisboa
Labels:
Ambient Media,
Criatividade
December 10, 2008
December 08, 2008
Agências e blogs


Para quem não conhece, aqui fica o blog da Leo Lisboa e o novíssimo blog da Y&R Portugal. Para seguir e guardar nos "favoritos".
Labels:
Agências e Blogs
December 04, 2008
"Food for thought"
"Do we really believe the true visionairies of the world ... the Steve Jobs (Apple) ... the Phil Knights (Nike) .. the Howard Schultzs (Starbucks) ... seat around waiting for the research groups to tell them what they should do?"-- David Jones, Global CEO Euro RSCG, IDEA Conference 2006
Labels:
Food for thought
November 26, 2008
November 21, 2008
November 17, 2008
"Napkins"
Quem disse que os anúncios DIY criados pelo próprio consumidor não têm piada?
November 12, 2008
"Real Life Adventures"

Real Life Adventures by Gary Wise and Lance Aldrich
Labels:
Inspiração,
Slice of Life
"Upscalling"
Cliente: Toshiba
Agência: Grey, London
Labels:
Criatividade
November 11, 2008
"Food for thought"
"Creativity is the ultimate source of all forms of power and freedom."-- George Gilder
Labels:
Food for thought
Um aforismo por dia

Eu sempre tive uma particular admiração e carinho pela St. Lukes (desde os tempos do Andy Law e do Jonh Grant).
"Daily Aphorism" é um dos seus recentes projectos online.
Labels:
Inspiração,
Interessante
"Policeman"
Cliente: HSBC
Agência: JWT
Labels:
Criatividade
November 06, 2008
Companhias 2.0

--------------------------------------------------------- Foto via Flickr]
"Are organisations prepared for the millennial consumer?"
[Fonte: Economist Intelligence Unit]
Labels:
Research and Reports
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