"My biggest competitor today is a person with an idea."-- Nabi SakkabHead, Procter & Gamble
"My biggest competitor today is a person with an idea."
"We're not an ad agency, and I don't want to be an ad agency. We're a media-arts company that expresses brands through many forms. It shouldn't be one company does ads, another does PR and another does packaging or architecture."
"Our schools are not teaching what it means to live and work in a knowledge society, but popular culture maybe doing so."


"The abiliy to distil complex business propositions and product benefits into a simple, singular thought provides a genuine competitive advantage during troubled and bewildering times. People will inevitably look to brands to act as a kind of filter or navigation tool, so now is the time to commit to marketing ideas that genuinely connec and spark enduring conversations"