"KFC wants to fill potholes in your city. But there is a catch: instead of streets full of tire chewing craters, your streets will be filled with KFC logos, at least temporarily."
March 31, 2009
Deus 2.0
E se de repente Deus omnipresente passasse a usar o Facebook ou o Twitter? Quantos amigos teria? Quantas pessoas o seguiriam?
March 30, 2009
March 27, 2009
"Food for thought"
Germans feel more guilty
about not brushing their
teeth than having an affair
[Visa Europe: Consumer Insights Report 2008]
about not brushing their
teeth than having an affair
[Visa Europe: Consumer Insights Report 2008]
March 25, 2009
"Food for thought"
"Everyone has a Rolex. If you don't have a Rolex by the time you reach 50, then you have clearly failed in your life."-- Jacques Séguéla
March 24, 2009
March 20, 2009
March 19, 2009
March 18, 2009
March 17, 2009
"Food for thought"
"Portugal may not be the biggest exporter of international brand names but it should work hard to preserve its strong culture of family-owned and operated businesses. This binds together communities and makes the city (Lisbon) more interesting for visitors."-- Tyler Brûlé, Financial Times Weekend
March 16, 2009
"Damaged goods"
[Clique na imagem para ver o filme]
"Barnaby Barford has developed a short film, portraying a love story between an upmarket porcelain figurine, and a cheap ornament of a boy that ends the worst way it can for a piece of china."
"Dogs liberation"
Skip or Persil told us that kids need to get out, play more and get dirty on the process. Now it's ALPO's turn to tell us that "it's time to let dogs be dogs again".
I love the way some brands want to liberate our lives. I mean it.
(Campaign from Fallon, Minneapolis)
March 13, 2009
March 12, 2009
March 10, 2009
March 09, 2009
March 06, 2009
March 05, 2009
"Trading down"
"For Generation Y [those born after 1978], the crisis has hit harder than September 11. This is the first financial trauma of their lives, and they have been led to believe that access to capital and spending is limitless. Many of them are just completely over their heads. They have no idea of budgeting."
- Paco Underhill in "The Shopper of Tomorrow: Trading Down"
- Paco Underhill in "The Shopper of Tomorrow: Trading Down"
March 03, 2009
"Food for thought"
"In good times, people want to advertise; in bad times they have to."-- Bruce Barton (o segundo "B" da BBDO)
February 26, 2009
Sobre a massificação da tecnologia
Quantos anos demoraram algumas das principais inovações do século passado e do século presente a atingir o nr. de 150 milhões de utilizadores?
R:
38 anos para a TV, 14 para o telemóvel, 7 para o iPod e 5 para o Facebook.
[Via: The Trend Watch]
"Food for thought"
"Creative people have 50 per cent more mating success than non-creative people, which explains my three wives. Why do pop musicians and artists have all this mating success? It’s because on an unconscious level their peacock’s tail is on display.”-- Robin Wight, The Engine Group
February 25, 2009
February 20, 2009
February 19, 2009
"Food for thought"
"In modern times, there is nothing which more exactly defines social differences than personal taste, whether in food or music or wallpaper or the choice of children’s names. The choices that people make in these areas of life may seem spontaneous and genuine, but, without any apparent pressure or coercion, they usually conform to class lines."-- Keith Thomas, "To Buy or Not to Buy: The Origins of Good Taste"
February 18, 2009
February 13, 2009
February 12, 2009
February 06, 2009
"Food for thought"
"When we look inside ourselves, there's nothing there. Identity is constructed - not found. Identity is created by feedback."
-- Norbert Bolz, TU Berlin 2008
-- Norbert Bolz, TU Berlin 2008
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