Millôr Fernandes tem razão, o futuro pertence aos "desinventores". A Nespresso mais não é que uma desinvenção das antigas máquinas de balão; o iPod mais não é que uma desinvenção do Walkman.
April 15, 2009
Os desinventores
Millôr Fernandes tem razão, o futuro pertence aos "desinventores". A Nespresso mais não é que uma desinvenção das antigas máquinas de balão; o iPod mais não é que uma desinvenção do Walkman.
April 13, 2009
April 09, 2009
"Buy buy or Bye-bye"?
"Many companies have launched lower-priced products in order to avoid losing customers as they trade down. Danone, a French food group, has created a line of low-cost yogurts in Europe, called “€co Packs”, that come in smaller tubs and fewer flavours than its standard products.
(...)
Until the downturn, folk had come to assume that “affluence” was the norm, even if they had to go deeply into debt to pay for gadgets and baubles. Now many people no longer seem consumed by the desire to consume; instead, they are planning to live within their means, and there has been a backlash against bling.
(...)
The Boston Consulting Group recently completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business.
(...)
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products."
[Fonte: The Economist]
(...)
Until the downturn, folk had come to assume that “affluence” was the norm, even if they had to go deeply into debt to pay for gadgets and baubles. Now many people no longer seem consumed by the desire to consume; instead, they are planning to live within their means, and there has been a backlash against bling.
(...)
The Boston Consulting Group recently completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business.
(...)
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products."
[Fonte: The Economist]
April 07, 2009
"Star Trucks"
"The photographic work of Francesco Mattuzzi, which will be on display at the Fabbrica del Vapore in Milan, from the 23rd of March 32009, touches, indirectly the bond between architecture and automobiles. In fact he explored the odd and out of sight works of trucks, finding that truck-drivers customize their vehicles in such a way that they create real mini-architectures. It is a nocturnal landscpe of fluorescent lights, diesel fumes and radio emissions."
[Via: abitare.it ]
April 02, 2009
"Food for thought"
"From the perspective of the brain, new ideas are merely several old thoughts that occur at the exact same time."-- Jonah Lehrer, "How We Decide"
April 01, 2009
"The Impossible Pitch"
Três estagiários; Uma missão: conquistar a conta global da Adidas.
\\\\\\\\\\\ "The Impossible Pitch" ///////////
March 31, 2009
Deus 2.0
E se de repente Deus omnipresente passasse a usar o Facebook ou o Twitter? Quantos amigos teria? Quantas pessoas o seguiriam?
March 30, 2009
March 27, 2009
"Food for thought"
Germans feel more guilty
about not brushing their
teeth than having an affair
[Visa Europe: Consumer Insights Report 2008]
about not brushing their
teeth than having an affair
[Visa Europe: Consumer Insights Report 2008]
March 25, 2009
"Food for thought"
"Everyone has a Rolex. If you don't have a Rolex by the time you reach 50, then you have clearly failed in your life."-- Jacques Séguéla
March 24, 2009
March 20, 2009
March 19, 2009
March 18, 2009
March 17, 2009
"Food for thought"
"Portugal may not be the biggest exporter of international brand names but it should work hard to preserve its strong culture of family-owned and operated businesses. This binds together communities and makes the city (Lisbon) more interesting for visitors."-- Tyler Brûlé, Financial Times Weekend
March 16, 2009
"Damaged goods"
[Clique na imagem para ver o filme]
"Barnaby Barford has developed a short film, portraying a love story between an upmarket porcelain figurine, and a cheap ornament of a boy that ends the worst way it can for a piece of china."
"Dogs liberation"
Skip or Persil told us that kids need to get out, play more and get dirty on the process. Now it's ALPO's turn to tell us that "it's time to let dogs be dogs again".
I love the way some brands want to liberate our lives. I mean it.
(Campaign from Fallon, Minneapolis)
March 13, 2009
March 12, 2009
March 10, 2009
March 09, 2009
March 06, 2009
March 05, 2009
"Trading down"
"For Generation Y [those born after 1978], the crisis has hit harder than September 11. This is the first financial trauma of their lives, and they have been led to believe that access to capital and spending is limitless. Many of them are just completely over their heads. They have no idea of budgeting."
- Paco Underhill in "The Shopper of Tomorrow: Trading Down"
- Paco Underhill in "The Shopper of Tomorrow: Trading Down"
March 03, 2009
"Food for thought"
"In good times, people want to advertise; in bad times they have to."-- Bruce Barton (o segundo "B" da BBDO)
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