June 05, 2009
June 04, 2009
June 03, 2009
May 28, 2009
"The New High-end Consumer"
Longe vão os tempos em que as Senhoras finas escondiam os sacos de compras do discount nos sacos do Harrod's.
Ou que compravam um botão na Hermès para mais tarde andar a passear o inconfundível saco laranja pelas avenidas nobres.
A "frugalidade" fica-lhes tão bem.
[Via: Wharton@Knowledge]
Ou que compravam um botão na Hermès para mais tarde andar a passear o inconfundível saco laranja pelas avenidas nobres.
A "frugalidade" fica-lhes tão bem.
[Via: Wharton@Knowledge]
May 26, 2009
O nosso castelo
[Foto via Flickr]
O que diz a nossa casa de nós? Como é que nós a vivemos: dormitório? carregador de baterias do dia seguinte? "cocooning"? ponto de encontro social?
[Fonte: Financial Times "Armchair psychology"]
May 24, 2009
A honestidade ainda vende?
"Men Wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success."
Anúncio publicado em 1900 nos jornais londrinos pelo explorador Sir Ernest Shackleton.
A minha pergunta: nos dias de hoje de descrença e cepticismo, será a honestidade e a verdade nua e crua sem floreados e adjectivos, a melhor forma de as marcas falarem com os consumidores?
May 23, 2009
"Food for thought"
"If thinking is an intellectual response to a problem, then the absence of a problem leads to the absence of thinking."
-- Theodore Levitt, Marketing Myopia (1960)
May 22, 2009
May 19, 2009
May 15, 2009
May 13, 2009
May 12, 2009
May 05, 2009
E se ... ?
E se o Starbucks entrasse no negócio da banca comercial?
Depois de alguém ter sugerido uma nova teoria de relações internacionais baseada na marca, eis que alguém se lembra de sugerir que o Starbucks passe a "vender" dinheiro também.
\\ "Why Starbucks should become a retail bank" //
May 02, 2009
April 30, 2009
"Food for thought"
"Advertising is still largely concerned with shiny stereotypes that alienate many peopple by presenting ideals they can never live up to."-- Adam Ferrier, consumer psychologist Naked
April 27, 2009
April 24, 2009
April 23, 2009
"Food for thought"
"Begin strongly. Have a theme, Use a simple language. Leave a picture in the listener's mind. End drammaticaly."-- Winston Churchill
April 22, 2009
A ameaça tem uma cor
"Not only have private label brands been gaining share for the past decade, experts say these gains are the single-biggest problem facing branded packaged goods players. House brands, once a staple of lower-income households, now enjoy roughly equal penetration among demographic segments. Improvements in quality and packaging have helped removed the stigma attached to buying a no-name product."
"Marcas brancas": O que dantes era uma necessidade, hoje é uma escolha directa do consumidor.
"Marcas brancas": O que dantes era uma necessidade, hoje é uma escolha directa do consumidor.
April 20, 2009
April 16, 2009
"Food for thought"
“Vertical thinking is digging the same hole deeper. Lateral thinking is trying again elsewhere.”-- Edward De Bono
April 15, 2009
Os desinventores
Millôr Fernandes tem razão, o futuro pertence aos "desinventores". A Nespresso mais não é que uma desinvenção das antigas máquinas de balão; o iPod mais não é que uma desinvenção do Walkman.
April 13, 2009
April 09, 2009
"Buy buy or Bye-bye"?
"Many companies have launched lower-priced products in order to avoid losing customers as they trade down. Danone, a French food group, has created a line of low-cost yogurts in Europe, called “€co Packs”, that come in smaller tubs and fewer flavours than its standard products.
(...)
Until the downturn, folk had come to assume that “affluence” was the norm, even if they had to go deeply into debt to pay for gadgets and baubles. Now many people no longer seem consumed by the desire to consume; instead, they are planning to live within their means, and there has been a backlash against bling.
(...)
The Boston Consulting Group recently completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business.
(...)
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products."
[Fonte: The Economist]
(...)
Until the downturn, folk had come to assume that “affluence” was the norm, even if they had to go deeply into debt to pay for gadgets and baubles. Now many people no longer seem consumed by the desire to consume; instead, they are planning to live within their means, and there has been a backlash against bling.
(...)
The Boston Consulting Group recently completed a global survey of consumer sentiment involving 15,000 consumers. The results, to be published this month, show that over half of respondents from America and Europe say the crisis has intensified their distrust of big business.
(...)
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products."
[Fonte: The Economist]
April 07, 2009
"Star Trucks"
"The photographic work of Francesco Mattuzzi, which will be on display at the Fabbrica del Vapore in Milan, from the 23rd of March 32009, touches, indirectly the bond between architecture and automobiles. In fact he explored the odd and out of sight works of trucks, finding that truck-drivers customize their vehicles in such a way that they create real mini-architectures. It is a nocturnal landscpe of fluorescent lights, diesel fumes and radio emissions."
[Via: abitare.it ]
April 02, 2009
"Food for thought"
"From the perspective of the brain, new ideas are merely several old thoughts that occur at the exact same time."-- Jonah Lehrer, "How We Decide"
April 01, 2009
"The Impossible Pitch"
Três estagiários; Uma missão: conquistar a conta global da Adidas.
\\\\\\\\\\\ "The Impossible Pitch" ///////////
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