Neurosonics Audiomedical Labs Inc. from Chris Cairns on Vimeo.
Via: Computerlove
August 31, 2009
August 21, 2009
August 20, 2009
"Food for thought"
"We don't do advertising any more. We just do cool stuff. It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people's lives and digital allows us to do that (...) Now it's all about deciding what you want to say and how you're going to say it. There are going to be times when a TV ad is the right way to go, but that's the exception rather than the rule."-- Simon Pestridge, Nike's UK marketing director
August 19, 2009
"Food for thought"
"The way the world is heading is voluntary engagement. The work has to be a magnet."-- David Lubars, BBDO North America
August 14, 2009
"Food for thought"
"Marketing language is very much like the language of astrology, very convincing if you believe in all that shit. But it makes you sound like a bullshiter to anybody in the outside." -- Rory Sutherland, Ogilvy UK
August 12, 2009
August 10, 2009
August 07, 2009
August 04, 2009
Volkswagen Scirocco
Jeremy Clarkson e porque é que os experts em carros deveriam deixar as agências fazer os anúncios ...
July 31, 2009
July 29, 2009
"Anytime. Anywhere"
Cliente: Huggies
Agência: Ogilvy S.Paulo
[Nota: fotografias reais de bébés encontradas no Flickr]
July 28, 2009
July 27, 2009
Técnicas de persuasão
Há que admirar as "técnicas" destes Senhores ...
"The art of selling an expensive watch" - The Wall Street Journal
July 21, 2009
"Food for thought"
"Marketing historically has been obsessed with the concept of positioning – how you are different to your competitors in your category. Increasingly, great brands are realizing that people don’t see categories and don’t obsess about them. What actually matters is having a point of view on the world, a cultural mission to ask people to rally around."-- Gareth Kay, Modernista!
July 13, 2009
July 08, 2009
"Food for thought"
"There are no bad cars built, milk is milk and laptops are laptops. They're all pretty much parity products now and I think companies are going to have to connect with consumers in a greater way than simply with their products. Emotionally and culturally they're going to need to be more significant."-- Gary Koepke, Modernista (in Shots)
July 01, 2009
June 27, 2009
"Advertising Eats Itself"
"If Ogilvy were alive, he would surely be cursing today’s creatives as nihilists: young turks hell-bent on annihilating the nobility of a medium that defined consumer civilization for the greater part of the last century. They are nihilistic not only because they seek to destroy the meaning of advertising but also because they believe that good advertising need not be a force of repetition, that it can bring about popularity through quality content alone."
[Fonte: Ad Busters]
June 26, 2009
"Slice of life"
"Today, I was cashiering at a grocery store when an elderly woman came through my line buying prune juice. She then whispered to me that last time she bought it, she "blew up her toilet".
Via Fuck my Life
Via Fuck my Life
June 25, 2009
June 24, 2009
"Vai um Unicórnio?"
Can you win a Unicorn? from One Shot Film Festival on Vimeo.
Times are tough [or so we’re constantly told] – marketing and media budgets are hitting rock bottom. But does this mean the end of TV and film advertising? Not a chance!
For a start, there’s more and more money pouring into online advertising, and there’s nothing an online audience likes more than moving pictures. The cutbacks just mean that us creatives have to be cleverer with the ideas – ads can still be amusing, involving, and make as much of a point without the big budgets.
So we thought it was time to celebrate simple cleverness in advertising. The Cannes awards are very fine, we all value our own Lions and hope to get more – the Unicorns will be something quite different.
--------------------- \ "The Unicorn Awards" / ---------------------
"The Brangelina industry"
Uma táctica interessante:
"(Jennifer Aniston) has been known to wear the same outfit for days, to reduce the market value of paparazzi shots" in The Guardian.
June 19, 2009
"Spent: Sex, Evolution, and Consumer Behavior"
"Marketing is now the most dominant force in human culture”, diz-nos o psicólogo Darwinista (o que quer que isso signifique) Geoffrey Miller.
June 18, 2009
"Food for thought"
"Despite what many marketers and retailers may think, it’s not all about price — consumers find value in feeling smart about purchase decisions and investing in brands they trust."-- Andrew Benett, Global Chief Strategy Officer of Euro RSCG Worldwide
June 17, 2009
June 15, 2009
June 08, 2009
June 05, 2009
"Food for thought"
"Logos have become less official-looking and more conversational. “They’re not yelling. They’re inviting. They’re more neighborly."-- Patti Williams, Wharton School
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